Pitches promoting radical ideas are better received when framed in concrete and explanatory ‘how’ terms, while progressive ideas do better with abstract ‘why’ style of pitches.
Companies in alliances can gain access to new technologies and customers while keeping their autonomy.
Social media influencers are using bogus claims, deceptive editing and reinforcing gender stereotypes in a bid to gain popularity.
Fashion sector’s obsession with thin-size models may be counterproductive.
Celebrities and influencers like Addison Rae, Hailey Bieber, Justin Timberlake, and even Oprah have, on various occasions, disabled access to their social media comments in response...
People were more likely to buy a product if they thought it would be both capable and usable.
ompanies advertising on misinformation websites can face substantial backlash from consumers. Consumers switched away from companies whose ads appeared on misinformation outlets, reducing the demand for...
Consumers perceived numerical ratings in the 3.5-3.9 range as lower than if that same rating were presented in stars due to left-digit anchoring.
PLDT Global’s partnership with the DMW to help ensure the well-being of OFWs and their families is a fundamental part of the much broader PLDT commitment...
Donating requires people to focus on and empathize with others, but that can be sabotaged by smartphones inducing self-focus.
