The absence of accessible food labeling has tangible consequences for public health.
Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.
“In order to minimize the negative impact of regressive nostalgia, it is important that the brand does not pander to the nostalgia displayed by a minority...
Nickname branding is actually detrimental to brand performance. This is because brand nicknames are usually given by consumers.
Restaurants that received a Michelin star were more likely to close in subsequent years. This helps explain how third-party evaluators' reviews, ratings, and rankings can help...
Engagement around brand-sponsored content mirrors TikTok’s own image as an unfiltered, raw, and authentic platform.
Being on the cutting edge of technology is not enough to ensure success in the market, and managers must strategically time launches to create a source...
Advertisers hope that a high number of endorsements, especially from familiar faces, might make users more likely to click. But new research from Texas McCombs finds...
Participants rated their feelings of similarity to someone else who had made the same purchase, on an ascending scale from 1 to 9. In several separate...
Pitches promoting radical ideas are better received when framed in concrete and explanatory ‘how’ terms, while progressive ideas do better with abstract ‘why’ style of pitches.
