The treatment of animals rates higher than green issues when consumers choose meat and dairy products.  

That’s according to a new study, which suggests that while consumers consider sustainability important, other factors such as taste, quality, and animal welfare take precedence in their purchasing decisions.

On product labels, consumers valued information regarding animal welfare, food safety, and health and nutrition. The results can help producers to market particularly sustainably produced food products in a more targeted way and make them more attractive to consumers.

The study was conducted across five European countries—Czechia, Spain, Sweden, Switzerland and the UK to identify the attributes that are most important to consumers buying meat or dairy products.

Taking part in an online survey, 3,192 participants were asked to rate the importance of 18 different factors when shopping for meat and dairy products on a scale from 1 (not at all important) to 5 (extremely important):

• ·Attributes – freshness, quality/taste, healthy eating, nutrition, price, processing, special offers, convenience of use/preparation, and familiarity of brand.
• ·Animal welfare attributes – animal welfare, outdoor-reared/free range, and pasture-fed.
• ·Attributes related to environmental sustainability – locally produced, sustainable packaging, food miles, carbon footprint, and organic.
• ·Social sustainability – Fair trade or producer/farmer fairly paid.

Across all surveyed countries, consumers consistently prioritised freshness, quality/taste, and animal welfare as the most important attributes. In contrast, environmental factors such as food miles, carbon footprint, and organic production were deemed less important in influencing purchasing decisions. However, sustainability labels were perceived as helpful among consumers.

Study co-author Dr Andy Jin, Senior Lecturer in Risk Management in the Faculty of Business and Law at the University of Portsmouth, said: “Our study highlights the complex interplay of factors that influence consumer behaviour when buying meat and dairy products. Consumers indicated that information related to animal welfare, food safety, and health and nutrition was considered more important than environmental sustainability when making food choices.

“The findings demonstrate the importance of labelling strategies that encompass multiple aspects of product attributes, beyond environmental considerations alone.”

The implications of the research extend further than consumers to policymakers, producers, and retailers in the food industry who are striving to meet evolving consumer demands for more sustainable products.

Dr Jin added: “Labels on their own are not enough to change behaviour, especially for consumers who have low or no behavioural intention to buy sustainable meat or dairy products.

“These results should be translated into additional policy measures, such as nudges or behavioral interventions, helping individuals translate their attitudes into behavior and facilitating the choice of sustainably produced products.”

The research, published in the journal Food Quality and Preference, was conducted by the universities of Portsmouth and Newcastle in the UK, Swedish University of Agricultural Sciences, University of Córdoba in Spain, Mendel University in Czech Republic and Agroscope from Switzerland.

In the picturesque paradise of Siargao Island, Jemina Ty, the creative force behind the globally celebrated swimwear brand Blackbough, takes the helm as the leader spearheading a sustainability campaign, hand in hand with the local community.

With its pristine islands, stunning white sand beaches, and sprawling coconut fields, Siargao Island has captivated beach-lovers and adventure-seekers from all over the world. However, this idyllic destination in the southeastern region of the Philippines is facing threats due to plastic pollution and environmental degradation. In response, Blackbough recently organized a beach cleanup campaign to protect Siargao Island and raise awareness among locals and tourists alike.

Ty pointed out, “By 2050, there’s a good chance that we’ll see more plastic in the ocean than fish. That’s why through this initiative, we hope to create a chain reaction and encourage people to be more mindful of their actions and to make choices that nurture the environment.”

Under Ty’s leadership, Blackbough became a widely followed international swimwear brand with a heart for sustainability. The company is committed to reducing its environmental footprint by using recycled nylon, investing in ethical factories, repurposing scrap fabrics to accessories, and incorporating recyclable and reusable packaging options. By offering stylish and eco-friendly swimwear, Blackbough encourages customers to make more sustainable choices.

“At Blackbough, we believe that every journey towards sustainability begins with a single step. Leveraging Blackbough’s global presence, we aim to showcase the beauty of our Philippine islands and the importance of taking care of them.” 

The beach cleanup event took place at Malinao Beach, General Luna drawing over a hundred volunteers from diverse backgrounds, including tourists, locals, and stakeholders. Their collective effort resulted in the removal of 100 sacks of plastic waste and debris, offering participants a firsthand perspective on the detrimental effects of pollution on the island.

The Blackbough team, composed of young, creative, and passionate individuals who champion various causes such as marine life conservation and environmental preservation, includes team members based on Siargao Island. Ty acknowledged their commitment, saying, “Siargao is not just a location for us; it’s also home to many of our amazing team members. I recognize that it’s my responsibility to contribute positively to the communities and societies where we operate.”

Beyond cleaning up the beach, Blackbough’s campaign is a call to arms for travelers, environmental enthusiasts, and conscious consumers to begin their sustainability journey. Siargao Island is just the starting point for Blackbough’s beach cleanup initiatives, marking the launch of their Clean Beach Campaign, a series of beach cleanup activities in collaboration with various local communities across the Philippine islands as part of Blackbough’s advocacy for sustainability and environmental protection.

Ty believes in being proactive when it comes to addressing environmental issues. Ty emphasized, “I think that we should not wait for our beaches to reach a critical level of degradation before we act. We hope for everyone’s support as we pursue our mission to protect the country’s beaches. Together, we can make a lasting impact and inspire others to join us on this journey.”

As part of its journey towards sustainability, Blackbough has launched a fundraising drive dubbed “Donate to Clean our Coasts” on its website’s checkout page, running until mid-October. One hundred percent of the proceeds raised through this campaign will be dedicated to supporting the International Coastal Cleanup Philippines, a non-profit volunteer organization dedicated to cleaning up marine debris and promoting ocean conservation. Blackbough has also pledged to match the cumulative donations made during the month of September.

To learn more about Blackbough’s fundraising initiative, please visit https://blackboughswim.com/pages/our-commitment.

Urbanization continues to profoundly shift the face of Philippine towns and cities. With the lack of ample crop production areas and more people migrating from rural to urban zones, primary availability and access to food are      severely impacted. In fact, over 3.9 million Filipino families continue to experience involuntary hunger due to food inaccessibility.

Epson has always held a strong commitment to sustainability and protecting the environment, not only in its products but also in its initiatives that enrich communities. More recently, the company has shifted more focus to enabling the circular economy through upcycling and breathing second life to used materials. To spur its commitment into action, Epson continually partners with like-minded organizations such as World Wide Fund for Nature (WWF) Philippines to further its eco-initiatives and contributions to a greener future.

Strengthening Epson’s sustainability initiatives through urban gardening

Earlier this year, Epson partnered with WWF-Philippines to conduct an urban gardening workshop for the global technology leader’s employees. Facilitated by WWF-Philippines Sustainable Food Systems Project Manager Monci Hinay, the workshop aimed to educate attendees on the practice, and showcase how people in urban spaces can benefit from urban gardening and sustainable food systems.

Throughout the workshop, Epson employees learned about what urban gardening entails, such as what kind of crops work best depending on the time of the year. Participants learned in-depth tips and the basic steps of urban gardening: starting from site selection, seed sowing and seedling care, container selection, transplanting, water fertilizer, and pest control. Participants also learned how to kickstart their gardening journey: from concocting their own natural pest control to utilizing companion planting.

Understanding the basics of urban gardening

According to WWF-Philippines, the practice of urban gardening addresses one of the key pillars of food security, access to food, as well as the growing issue of household waste management. The method involves growing produce in portable and modular planters, in areas where agricultural spaces are not typically available, such as cities and urban centers. Urban gardening enables the cultivation of crops in compact areas and vertical structures, akin to hydroponic technology at a more affordable cost.

Additionally, urban gardening combats another growing problem: single-use plastics and plastic pollution. The practice gives life to potential waste products such as old plastic bottles, conveniently turning them into miniature planters that can fit in any space.

“What we’re doing right now is part and parcel of the solution because as we speak, a lot of our fellow Filipinos are experiencing hunger and malnutrition,” said Hinay. “We hope more people start to practice urban gardening and pass these methods forward so that we, as a community, can begin to address these growing issues surrounding food and food security.”

The urban gardening workshop, while highly informative and engaging, is just the first step in addressing the food crisis from an individual level. Epson, together with WWF-Philippines, hopes to roll out more eco-initiatives to educate and inspire individuals to practice the method and embrace their roles as stewards of sustainability.

“Our efforts and eco-initiatives represent our simple contribution to Epson’s global environmental goal of becoming a pioneering company that employs its effective, compact, and precise technologies to achieve a sustainable future,” said Masako Kusama, President and Director of Epson Philippines. “We are glad for our growing partnership with WWF-Philippines, and all the opportunities that will help put our commitment to sustainability into practice.”