All-natural goodness from ‘The Simpler The Batter’

When Denise Yu started The Simpler The Batter this June 2020, she must have spent only “roughly about P1,500.00.”

But this was a direction she sort of eyed.

The type of business was in relation to her degree in hotel, restaurant and management (HRM), and “during the COVID-19 outbreak, when everybody is in home quarantine and trying to find ways to entertain themselves,” she rediscovered her passion for baking bread and pastries. And then “I discovered that I can make this into a startup business to have something to do at the same time earning experiences from it.”

It helped that “people around me – especially my friends, family and relatives – also encouraged me to make this into a business because they always say that: ‘Your baking is really good’ and ‘I think you should start establishing this into a business so that other people can taste everything you bake’.”

These words of encouragement “still inspire me continuously (do my best)”, though now “I also have my customers who give me feedback about my products. They inspire me because they help me to improve further. People who give positive reviews about my products motivate me to do better and to love what I’m doing.”

So yes, are the offerings of The Simpler The Batter any good?

Denise said that she takes pride in using all-natural ingredients; not using any preservatives; no equipment were used in mixing and binding the raw ingredients; and all products are made to order so they are guaranteed fresh.”

At a time when a lot of smaller businesses pop up, these are also what set The Simpler The Batter apart.

“Currently, our bestsellers are Classic Banana Bread and our Chocolate Chip Cookies,” Denise said.

The banana bread costs PhP250.00, while the chocolate chip cookies cost PhP180.00 for half dozen order and PhP350.00 for one dozen order.

There may be challenges – e.g. “like finding the right suppliers for the packaging of my products, quality and affordable ingredients, and competitions with other bakers that offer the same products.” But Denise remains positive, saying “I face these challenges by asking my parents for advice, gathering feasible data, maintaining the quality of my products, and learning from experiences.”

And though it’s too early to start considering ROI, Denise found her calling.

For people who may want to also open their business, what tips can Denise give?

“Find your passion first and take your time by practicing it to achieve the right quality and consistency of the product. Second, you have to try your product so that you know what needs to be improved. Lastly, be grateful and humble, no matter what kind of stress it is, at the end of the day, you have to be grateful for all the blessings that come to your business,” Denise ended.

Visit Facebook: @thesimplerthebatter and Instagram: @thesimplerthebatter.