Connect with us

BizListing

BIGGS pivots from dine-in to digital

The 38-year old Bicol-born BIGGS is now online.

Published

on

There’s a common plotline among stories of brands moving into the digital space: the need to scale up, expand its demographics, or make up for a cool portfolio. For 38 year-old Bicol-born restaurant chain BIGGS, it’s simply to let its customers continue the dining experience at home.

2020, of course, played the key role: quarantine regulations kept everyone at home. This meant restaurants trying to thrive through a business model that’s built around social interaction and the togetherness that ‘dining in’ actually is. With no clear timelines as to when customers would come back, restaurants scrambled to cut costs on all corners, grow its delivery segment, and even diversify its products. 

But instead of simply looking for means to survive, BIGGS found a way to thrive. To do this, they didn’t look very far: it’s a picture of a BIGGS customer who’s alone in the kitchen. He’s looking through his fridge for an easy-prep, delicious, filling comfort food which he can make with the help of a pan, an oven, or a grill. Along comes the bestselling Biggs Ready-To-Cook Ribs

Half a year later with over ten products and twelve more in the pipeline, the brand straddles the future by reigning in both the digital (with a vibrant e-commerce page) and retail spaces (being in over 50 stores in Metro Manila and Bicol).

While the product is already there–the Ribs being one of its flagship products for years–launching it in a platform so new and in a year so challenging is another story.

Here are five (5) of the key steps BIGGS took to successfully pivot itself to e-commerce.

  1. Talk to your customers. For BIGGS, it’s not only looking at past sales performances to determine which product to develop but to have its customers be product co-creators. Through surveys, focus group discussions, and interviews–all done online–BIGGS asked its customers on how frequent they cook in a week, the food preparation methods they are looking for, even the flavor profiles they prefer.
  2. Invest in Creatives. The e-commerce space is peppered with compelling visuals and rich content. The competition for attention is stiff. By having its in-house team work with creative suppliers, BIGGS is able to come up with fresh content every time through its many social media platforms.
  3. Build relationships with an enabler. Besides being a landscape for creatives, the e-commerce space requires efficiencies to be made in the logistics, inventory, web development and operations departments. An enabler company builds these synergies within its team or outside to bridge these gaps.
  4. After building an incredible website, invest in paid ads. In many cases, the website will be very much like a physical store: it requires careful construction, regular upkeep and constant improvements. Driving customers to it is another story. Driving traffic through organic content works to some extent, but with tight competition coupled with continuous changes in social media algorithms, it’s going to be a slow burn. Paid ads ensure the visibility of your products to your target audiences and guarantee optimal sales conversion.
  5. Strike a balance between what you have (both product and data) and what your customers like. Fortunately, BIGGS already had a hero product in mind–the BIGGS Ribs. What needed to happen is to reformat this restaurant hit into something its customers can prepare at home with limited tools. Making data-driven decisions–supported by rich data found in its e-commerce systems–help the brand make changes quickly. If there’s one learning that stood out in this movement from dine-in to digital, it’s the importance of agility.

Check out BIGGS Ready To Cook via www.biggs.ph.

BizListing

Handcrafted plant leather goods made from water hyacinth plants from Jacinto & Lirio

The water hyacinth is one of the most damaging aquatic plant worldwide because of its capability to reproduce at an extraordinary rate. Growing up to two meters wide, it reduces light and oxygen, as well as changes water chemistry, and – as a result – affects local flora and fauna. To deal with the plant, Jacinto & Lirio (which translates to “Hyacinth and Lily”) came into being.

Published

on

The water hyacinth is one of the most damaging aquatic plant worldwide because of its capability to reproduce at an extraordinary rate. Growing up to two meters wide, it reduces light and oxygen, as well as changes water chemistry, and – as a result – affects local flora and fauna.

In fact, the livelihoods of many fishing communities have been greatly affected by the plant – e.g. they encounter marine transportation and irrigation problems; there’s the unwarranted death of fish populations; there’s flooding that force people to evacuate; and some communities experience high rates of water-borne diseases like malaria or dengue.

To deal with the plant, Jacinto & Lirio (which translates to “Hyacinth and Lily”) came into being.

But “not only does J&L serve as a viable environmental, social, and commercial solution to the water hyacinth problem, but also serves as an answer to the Philippines’ poverty and colonial mentality problem as well,” the company said to Kickstart Magazine.

J&L creates “well-designed, functional, and Philippine-inspired plant leather-goods” that “aim to improve the lives of people from both ends of the spectrum — the water hyacinth communities who are empowered through meaningful work, and the people purchasing who are enriched by the eco-friendly products.”

Products include: restaurant or hotel amenities, office desk accessories, and corporate or promotional giveaways like leather goods, travel accessories, desk accessories, eco-bags, pouches, journals, coasters, and so on.

“Not only are these products of high quality and personalize-able, but they also complement the flare of sustainability and common well-being that local products have to offer,” the company stressed.

To know more, head to http://www.jacintoandlirio.com/.

Continue Reading

BizListing

Try the unique flavors of Sugar Mommah PH

When Diana Abne established Sugar Mommah PH in June 2020 with a start-up capital of only around P5,000, it was – at first – only a “passion project”. But then the goods she prepped started selling out; so much so that it only took her three months to get ROI, so that now she’s focusing on further growing her business.

Published

on

When Diana Abne established Sugar Mommah PH in June 2020 with a start-up capital of only around P5,000, it was – at first – only a “passion project”. She loved cooking, yes; but she didn’t (really) bake.

But then the goods she prepped started selling out; so much so that it only took her three months to get ROI, so that now she’s focusing on further growing her business.

Now what makes Sugar Mommah PH different from others offering the same goods?

“I offer unique flavors and tastes – from my Puto Bumbong Cheesecake, Sapin-Sapin Cheesecake and Calamansi Muffins,” Diana proudly said.

Must-try include: Baked Kani Salmon (P400/solo,P550/regular, P1299/party), Baked Samgyeopsal (P350/solo,P500/regular, P1299/party) and Baked Cheesy Tteokbokki (P350/solo,P500/regular, P1299/party).

Also must-have: Tableya Cheesecake (P850/regular, P400/minis), Puto Bumbong Cheesecake (P700/regular, P350/minis), Berry Cheesecake (P700/regular, P350/minis), and Calamansi Muffin (P350/box of 6).

Wanna try the savory offerings of Sugar Mommah PH? Head to Facebook or Instagram: @sugarmommahph; or send a message to Viber/WhatsApp 09177537804.

Continue Reading

BizListing

ARC pushes for sustainable fashion

ARC tote bags are 14.5” x 5” x 16.5” in dimension, made from a thick bull twill fabric, held by a 21-inch shoulder strap. It is expendable and has an inner pocket that gives you an ample amount of space and storage for your day-to-day essentials. These tote bags come in black, khaki, and fatigue color.

Published

on

ARC Clothing is continuing to make a name in sustainable fashion industry, as it extended its line of merchandise that combines both utility and design. Known for its reusable face masks and alcohol holders, the brand is releasing a line of personalized letter patchwork tote bags.

ARC tote bags are 14.5” x 5” x 16.5” in dimension, made from a thick bull twill fabric, held by a 21-inch shoulder strap. It is expendable and has an inner pocket that gives you an ample amount of space and storage for your day-to-day essentials. These tote bags come in black, khaki, and fatigue color.

The tote bags are part of the ARC conscious initiative, a line of ARC Clothing products that puts emphasis on sustainability and environmental consciousness. The brand seeks to minimize its textile waste by recycling and upcycling fabric offcuts from previous productions to new lines of merchandise. 

The bags feature a letter patchwork design, using various fabric offcuts. As it uses scraps, the designs create a distinct and unique pattern for each bag. You can further personalize your bag by choosing the letter of your patchwork upon ordering. 

You can check them out through ARC Clothing’s official website: shoparcclothing.com. You may also follow their social media accounts on Facebook (https://www.facebook.com/shoparcclothing) and Instagram [https://www.instagram.com/shoparcclothing/]. For further inquiries, you may contact them through Viber +639664453127 or email them at arcclothingph@gmail.com.

Continue Reading
Advertisement
Advertisement

Like us on Facebook

Trending