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WeClean Philippines continues expansion, eyes 500 laundry branches by 2025

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After securing additional funds from both local and foreign investors in 2021, fully integrated laundry service provider WeClean is ready to take on the challenge of expanding its laundromat business across the Philippines and nearby Southeast Asian countries.

“The funding we secured last year has really fueled us to aggressively expand our operations to open and manage 500 laundromats not just in nearby provinces but across the whole of the Philippines in the next three years. It is a massive goal for us to be able to stay true to our plans and move forward with our plans for the year,” shares Ignacio Phelan, Chief Operating Officer, WeClean.

On Overcoming the Effects of the Pandemic

The team behind WeClean claims that the COVID-19 pandemic, though a challenge, actually also presented them with opportunities. “Sales were greatly affected but we were also able to buy competitors at very low costs. At the beginning of the pandemic, we closed some branches that were losing money and reallocated the machines to better performing ones. However, last year showed us great promise as the demand for laundry businesses grew as it was an essential service most Filipinos need,” adds Phelan.

In its mission to expand, WeClean identified strategically located existing brick and mortar businesses whose owners were looking for a change. “The way we secure and close deals to purchase small players in the laundromat industry is by talking to strategically located businesses who want to change their core business or retire from running their operations,” says Alfonso Bigeriego Patiño, Chief Executive Officer, WeClean.

WeClean also prides itself in being efficient and decisive. “At WeClean, we make decisions quickly as making them an offer within 24 hours of receiving their financial reports. This shows them that we mean serious business,” adds Patiño.

On Expanding Across the Country and Region

The company manages and operates 63 branches to date and plans to expand outside of Metro Manila with branches in nearby provinces such as Bulacan, Cavite, Laguna, and even as far as Palawan. “We look at residential areas with a lot of traffic such as those within distance from high-rise condominiums or barangays where people cannot afford to have washing machines at home. These nearby provinces are key to our business growth plan. And in a few months after successfully opening in Bulacan, Cavite, Laguna and Palawan, we are eyeing to open our first branches in other SEA countries like Thailand, Malaysia, and Indonesia,” Patiño adds.

While plans have not been set on stone yet, WeClean is optimistic that their growth plan will take them to places where the laundry business is in demand. The team is also simultaneously working on the launch of the WeClean Mobile App.

Enhancing Customer Experience

On April 1, WeClean will be officially making available its mobile application aiming to make customer experience better, more convenient, and accessible to more Filipinos in Metro Manila. The app is equipped with features such as the ability to book a pickup and delivery service as well as pre-book a laundry branch drop-off with certain customer specifications such as the type of clothing, type of fold, type of wash/dry, how much soap or fabric conditioner to be used, etc.

“This platform will up the notch when it comes to listening to and providing our customers what they really need – time-saving accessible laundry services at the tip of their fingers. We want to offer direct communication at a time when laundry has really become part and parcel of everyday life,” muses Phelan.

Available on the AppStore and Google Play, the WeClean App will surely help more consumers find laundry services convenient even during their busiest days. “With our aim to bring our laundry shops closer to Filipinos, we are hoping that we will be able to help our customers realize the true benefit of trusting a reliable laundromat like ours. And as we launch our mobile app, we are eyeing to be able to have between 25,000 to 30,000 downloads in Metro Manila alone by year-end,” closes Phelan.

To learn more about WeClean Philippines, visit weclean.ph or their Facebook page for updates and announcements.

BizListing

Halo-halo hunting to find Street Halo-Halo Milky Ice

#LGBT checking a #halohalo ‘specialist’ in #Manila to compare it with #Chowking, #Razons, and those from #streetvendors.

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Tag-init, for many Filipinos, means finding the perfect halo-halo. You can just grab one from those street vendors; almost always, they’re the best. But for those without access to those off-the-street halo-halo vendors, the next best versions would be those from supposed halo-halo specialists… such as Street Halo-Halo Milky Ice, which – like Icebergs and Razon’s – eyes to be known for giving this Pinoy dessert a twist.

@outragemag #LGBT checking a #halohalo ‘specialist’ in #Manila to compare it with #Chowking, #Razons, and those from #streetvendors ♬ original sound – Outrage Magazine

Kumusta naman ang experience sa Street Halo-Halo Milky Ice?

Una, this biz actually has sit-down venues – e.g. the one we checked in Santa Ana in the City of Manila. But exactly because they have to pay for a dining venue, they don’t just offer halo-halo, but also so-so Mexican food. At least the space isn’t bad naman, and allows you to enjoy your halo-halo away from the humidity outside.

Ikalawa, slight maingay ang staff – e.g. when taking orders from foodpanda, or when chatting with each other. Promise, disturbing siya.

Ikatlo, kumusta ang halo-halo and the Mexican snack? More particularly, we tried the ₱150 ube halo-halo and the ₱200 taco?

  1. With the halo-halo, the winning element is supposed to be the shaved ice since timplado na, so may additional lasa. However… the shaved ice used here may not be lumpy as the one in Chowking, but it not as smooth as Razon’s either.
  2. If eating at Razon’s, you know there’s not a lot of sahog. But here, even if you do get more, nothing was memorable.
  3. Lasa-wise, the halo-halo was quite bland… even with all the sahog and all.
  4. The three pieces of tacos were so-so, tasting more like some inuman venue’s beef nachos than anything else. Overloaded with fake-tasting cheese, this appears like someone’s false idea of what Mexican food really is.

If, in the past, we craved for halo-halo during summer when the heat becomes intolerable, nowadays, that halo-halo craving is now what’s normal. Climate change is real, for real. So Street Halo-Halo Milky Ice has a captured market na. But if you can find others pa rin… like those selling halo-halo in street corners, try them as well. You’re bound to be pleased more for less the price.

So off we go for more lafang venue search…

Street Halo-Halo Milky Ice is located at 2241 Syquia St., Santa Ana, City of Manila, Metro Manila.

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Offering steaks in Bulacan via Project Steak

Attraction-wise, #Bulacan isn’t on top of tourists’ lists. But food-wise, it – surprisingly – has a handful of worthy offerings. We checked one, a #steakhouse comparable to those in Metro Manila.

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Bulacan may be a big province, but tourists will – admittedly – have a harder time looking for places to visit here. Unless you’re into hard-to-reach natural wonders, or churches, churches, and even more churches.

There’s something surprising in Bulacan, though: that is, there are actually a lot of not-bad dining venues there… which was what led us to discovering Project Steak.

How was the place for us?

@outragemag Lost in #Bulacan and looking for okay #food? We checked the #steak #fishandchips of @projectsteakbaliwag in #baliuagbulacan for this #LGBT ♬ original sound – Outrage Magazine

Una, Bulacan is a big province, so if you’re nowhere near Baliuag, you may find this place too hard to go to (particularly if you’re not driving). This is over an hour away from the City of Manila, passing through Obando, Bocaue, Guiguinto, Malolos, Pulilan, et cetera… so yeah, this isn’t the most accessible place to go to.

Ikalawa, the actual resto is actually small; seriously small. Luckily, there are two seating areas, so to speak. The resto itself has an airconditioned room that can only seat a handful; and a non-airconditioned area that it shares with Mimi’s, the café beside it. The airconditioning isn’t that cold naman, so staying outside may make sense particularly for those who are claustrophobic.

Ikatlo, keri naman ang personnel, able to explain what’s on the menu.

Ika-apat, how was the food?

  • The Fish and Chips (₱300) was actually good, comparative to those from delis in – say – some suburb in Australia. The fish wasn’t malansa, was properly battered, and was well cooked. The chips – or fries – naman were of good quality, not disintegrating to the touch.
  • The Meatballs Tomato (₱250) was so-so; that is, the meatballs tasted nice, but the pasta was just too sweet. Ganito: If you added more pasta, the sweetness of the sauce would still overhwlem.
  • The Signature Ribeye Steak (₱550) was a bit small, though not surprising considering the asking price. Ordered MR, it was properly done, with the meat still juicy. You don’t get a lot of accompanying veggies; though the eggs we ordered in place of the potatoes were well done.
  • The Surf and Turf (₱650) was basically a Ribeye Steak… with grilled shrimps. For both steaks, if there’s a major comment, it’s the lack of seasoning. Yeah, you can just add salt and pepper; but it tastes different when meat is seasoned before or during cooking since nanunuot ang lasa. The mashed potato was too margarine-y, and so was so-so. The shrimps were good even if they were somewhat small.

Is it worth to dayo, to target Project Steak? If you’re nearby and are looking for affordable steaks, perhaps. The ambiance is good, the offerings are presented well (check the plating!), and so on. But if it’s too far for you, and if there are other options for the same price wherever you may be, stay there na lang. That way, walang sisi.

Otherwise, join us as we look for more lafang venues.

Project Steak is located along Doña Remedios Trinidad Hwy, Baliuag, Bulacan. For more information, contact 0939 708 7839 or 0923 631 2559.

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The success story of Northeast Business Solutions, a homegrown tech company based in Norzagaray, Bulacan

Introducing Northeast Business Solutions, Inc. (NBSI), a Bulacan-based software company specializing in timekeeping, human resource management systems (HRMS), and payroll.

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For Michael Sta. Maria, success didn’t begin with software. It started with sacrifice.

Long before he led a growing enterprise resource planning (ERP) software company serving clients across the country, Sta. Maria was a young professional from Norzagaray, Bulacan who spent many years working away from home, missing important family moments in pursuit of stability.

“I really wanted to give back the investment and time to my family, as well as the time to myself. I never thought it would be possible. Before, I would doubt myself, but eventually, after almost ten years, we now see that, while we struggled in the past, we are now established and can run the business well and continue to grow it,” he shares on the latest episode of ROI’d to Success, the podcast collaboration between PLDT Enterprise and Hustleshare.

That turning point came in 2016, when Sta. Maria decided to take a leap of faith and build something from the ground up. The result was Northeast Business Solutions, Inc. (NBSI), a Bulacan-based software company specializing in timekeeping, human resource management systems (HRMS), and payroll.

What started as a homegrown solution to a common business problem — reliable and affordable payroll software — soon evolved into an enterprise payroll and timekeeping solution catering to small and even very large-sized companies. By 2018, NBSI had successfully launched its product in the Philippine market. But the story behind the code is as powerful as the tech itself.

Building a Business with Heart

For Sta. Maria, NBSI was never just about growth, it was about reclaiming time, not only for himself but for others in his community.

Coming from a humble background, he poured himself into mastering software development. His early career took him far from home, requiring long hours and frequent travel. But with his family’s unwavering support, he eventually found the courage to strike out on his own.

Sta. Maria also believes that no business thrives in isolation, emphasizing that, “It is very important to listen to our team. I’ve learned a lot over the past few years about the business from my people. Our employees are truly our ambassadors. And, of course, how they represent themselves is a direct reflection of our company.”

Today, NBSI serves as a pillar of local employment in Norzagaray, providing opportunities for young professionals to pursue careers in tech.

“My advice to aspiring entrepreneurs is simple: If you plan to start your own business, be prepared for challenges—they are part of the process. But you will reap the rewards later. You can do it,” he adds.

Tech, Trust, and a Reliable Connection

NBSI’s growth, however, didn’t happen in isolation. Behind its ability to deliver reliable solutions to clients lies a strong digital backbone provided by PLDT Enterprise’s iGate.

“PLDT Enterprise helped us achieve zero downtime in internet connectivity,” explains Sta. Maria. This dependable connection allowed NBSI to provide seamless service to businesses relying on them for sensitive, time-critical operations.

“Thanks to PLDT Enterprise, our productivity increased by over 15%. Our client base grew, while our total working hours decreased—reflecting improved efficiency,” Sta. Maria shares.

Looking ahead, NBSI plans to expand further with PLDT Enterprise’s broadband upgrades and Smart 5G Postpaid Plans, a move that will better connect its mobile workforce and help support its rapidly growing client base.

A Platform for Progress

For PLDT Enterprise, supporting MSMEs like NBSI means amplifying their own stories.

“Through stories like NBSI’s, we see how meaningful technology adoption drives real, measurable business outcomes,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise. “Through ROI’d to Success, we give entrepreneurs a platform to share their stories, highlighting how they harness digital solutions to overcome challenges, grow their businesses, and inspire others.”

You can listen to the full ROI’d to Success episode featuring Northeast Business Solutions, Inc. now on Hustleshare via Spotify.

To discover more inspiring stories and learn how PLDT Enterprise’s solutions empower businesses, visit https://bit.ly/pldtenterprise-ROId-nbsi-pr.

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