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WeClean Philippines continues expansion, eyes 500 laundry branches by 2025

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After securing additional funds from both local and foreign investors in 2021, fully integrated laundry service provider WeClean is ready to take on the challenge of expanding its laundromat business across the Philippines and nearby Southeast Asian countries.

“The funding we secured last year has really fueled us to aggressively expand our operations to open and manage 500 laundromats not just in nearby provinces but across the whole of the Philippines in the next three years. It is a massive goal for us to be able to stay true to our plans and move forward with our plans for the year,” shares Ignacio Phelan, Chief Operating Officer, WeClean.

On Overcoming the Effects of the Pandemic

The team behind WeClean claims that the COVID-19 pandemic, though a challenge, actually also presented them with opportunities. “Sales were greatly affected but we were also able to buy competitors at very low costs. At the beginning of the pandemic, we closed some branches that were losing money and reallocated the machines to better performing ones. However, last year showed us great promise as the demand for laundry businesses grew as it was an essential service most Filipinos need,” adds Phelan.

In its mission to expand, WeClean identified strategically located existing brick and mortar businesses whose owners were looking for a change. “The way we secure and close deals to purchase small players in the laundromat industry is by talking to strategically located businesses who want to change their core business or retire from running their operations,” says Alfonso Bigeriego Patiño, Chief Executive Officer, WeClean.

WeClean also prides itself in being efficient and decisive. “At WeClean, we make decisions quickly as making them an offer within 24 hours of receiving their financial reports. This shows them that we mean serious business,” adds Patiño.

On Expanding Across the Country and Region

The company manages and operates 63 branches to date and plans to expand outside of Metro Manila with branches in nearby provinces such as Bulacan, Cavite, Laguna, and even as far as Palawan. “We look at residential areas with a lot of traffic such as those within distance from high-rise condominiums or barangays where people cannot afford to have washing machines at home. These nearby provinces are key to our business growth plan. And in a few months after successfully opening in Bulacan, Cavite, Laguna and Palawan, we are eyeing to open our first branches in other SEA countries like Thailand, Malaysia, and Indonesia,” Patiño adds.

While plans have not been set on stone yet, WeClean is optimistic that their growth plan will take them to places where the laundry business is in demand. The team is also simultaneously working on the launch of the WeClean Mobile App.

Enhancing Customer Experience

On April 1, WeClean will be officially making available its mobile application aiming to make customer experience better, more convenient, and accessible to more Filipinos in Metro Manila. The app is equipped with features such as the ability to book a pickup and delivery service as well as pre-book a laundry branch drop-off with certain customer specifications such as the type of clothing, type of fold, type of wash/dry, how much soap or fabric conditioner to be used, etc.

“This platform will up the notch when it comes to listening to and providing our customers what they really need – time-saving accessible laundry services at the tip of their fingers. We want to offer direct communication at a time when laundry has really become part and parcel of everyday life,” muses Phelan.

Available on the AppStore and Google Play, the WeClean App will surely help more consumers find laundry services convenient even during their busiest days. “With our aim to bring our laundry shops closer to Filipinos, we are hoping that we will be able to help our customers realize the true benefit of trusting a reliable laundromat like ours. And as we launch our mobile app, we are eyeing to be able to have between 25,000 to 30,000 downloads in Metro Manila alone by year-end,” closes Phelan.

To learn more about WeClean Philippines, visit weclean.ph or their Facebook page for updates and announcements.

BizListing

Following the footsteps of coffee chains as a biz model for Baguio City’s Rebel Bakehouse?

When you check lists of places for foodies, many of the same venues are mentioned… and one of those is Rebel Bakehouse. We checked the food biz.

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Baguio City has become a must-visit location for those looking for good – or at least well-promoted – restaurants. But we noted that when you check lists of places for foodies, many of the same venues are mentioned… and one of those is Rebel Bakehouse.

We checked the branch right beside the Baguio Cathedral of Our Lady of Atonement, and… how was it for us?

@outragemag #LGBT checking #RebelBakehouse in #Baguio to ascertain if it's a good alternative to #starbucks, #CBTL ♬ original sound – Outrage Magazine

Una, the place is tricky to find… at least for non-churchgoers. We actually thought it’s in some street parallel to the church; instead, it’s actually right inside the church’s compound.

Ikalawa, if there’s a word to describe the venue, it’s maaliwalas (airy). The venue is divided into spots – e.g. there’s the upper floor, the inside, and the seats outside. Since Baguio City can still get cool, or even cold, open-air din siya, though this also means that flies from outside can (and do) enter the premises.

Ikatlo, the workers are chill. If asked, they can elaborate on what’s being offered; otherwise, if you don’t engage with them, they’re typical café staff… there but not there.

Ika-apat, how was the food? TBH, since we just came from a heavy meal, we just tried some of their breads and drinks.

  1. The Classic Pain Au Chocolat (₱150) and the Cinnamon Bun (₱180) looked pretty, easily reminding me, personally, of breads in some bakery in Paris. But… taste-wise, they’re not remarkable. We’d go as far as saying that they both tasted the same… just like croissant. The dark chocolate inside the former was, at least, good; but the cinnamon was not even apparent in the latter.
  2. The kape (₱110), served black, was so-so. I – sadly – really can’t even remember drinking it.

We’re not sure the way to beat Starbucks or Coffee Bean & Tea Leaf is to mimic them. Which is how being in Rebel Bakehouse felt like; as if we were in one of the international coffee chains’ branches in Tagaytay. This isn’t to say this is bad… even considering our misgivings with the breads and kape. After all, this is still an okay, and local, option.

Perhaps if we visit again, if at all, we’d try their meals na. But until then, join us as we look for more lafangan venues…

Rebel Bakehouse is located right beside the Baguio Cathedral of Our Lady of Atonement, at CH6X+WM4, Upper Bonifacio St., Baguio City.

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BizListing

Stick to good (albeit pricey) food as biz model for Baguio City’s Café by the Ruins

Googling eating venues in Baguio City will give you a lot of must-check places. And among those that, consistently, enter lists of recommended restaurants is Café by the Ruins. We #LGBT checked to see why.

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Here’s an interesting thing with Baguio City: the city approved the cutting of actual trees to allow the building of a car park (we remember, SM), but too many of its local restaurants now build forests within its venues. Oh My Gulay! comes to mind, though also Café by the Ruins, this famed restaurant that occupies the lot containing the ruins of the Garden Theater outdoor cinema that was built in 1912 by Hubert Phelps Whitmarsh.

We dropped by for a quick meal… and here are some observations from us.

@outragemag Why is #CafebytheRuins in #Baguio still popular (even if it can be pricey)? We #LGBT ♬ original sound – Outrage Magazine

Una, this place is easy to find. Yeah, you can take a taxi and tell the driver the place’s name; everyone knows where it is, so your driver could not possibly get lost. But you can also just choose to walk there. It is not too far from Burnham Park, and right beside the city hall of Baguio.

Ikalawa, not much has changed design-wise for the restaurant; meaning, if you’ve been there before, it looks – basically – the same now. You enter a wooden gate, traverse those hanging plants, and then enter a largely wooden two-floor venue. Welcoming you would be the famed breadshop, and then there are tables and seats for those who’d want to dine.

Ikatlo, slight slow ang service. Though that may just be because this place is always busy. But at least our servers did know their products. And they’re honest, too (e.g. “The Thai Beef Salad you want can be offered without some of the key ingredients, so I won’t recommend it.”).

Ika-apat, how was their food?

  1. We wanted to “wash away” the taste of the steaks we had at Sizzling Plate, so we ordered the Filet Mignon (thick slice of beef tenderloin wrapped in bacon, and then served with salad and marble potatoes, ₱520). Properly cooked so it remained juicy, this one didn’t disappoint.
  2. The Creole Pasta (pasta with shrimp and mushroom cream sauce with paprika, ₱380) was okay naman, though they didn’t have chili flakes (only Tabasco sauce), thus limiting our desire to make this spicier. It was filling… even if the portion was on the smaller side.

This restaurant is one of those with too many items in the menu, so – yeah – you’re bound to find something you’d like. Note that some of the goods here are costly – e.g. Breads sell from ₱60-₱180, Banana Turon for ₱120, Suman at Tsokolate for ₱210, and Dinuguan with Puto for ₱240. But these are among those that helped make this restaurant known.

Googling eating venues in Baguio City will give you a lot of must-check places. And among those that, consistently, enter lists of recommended restaurants is Café by the Ruins. This is not surprising, really, because this place can be described as largely consistent. So, yeah, while the breads there remain too expensive, everything else is… generally… okay, considering they taste better-than-okay anyway.

Go check… or just join us, as we look for more lafangan venues…

Café by the Ruins is located at 25 Shuntug Rd., Baguio City. For more information, contact 0966 528 9072 or email cafebytheruins@gmail.com.

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Making a mark through artsy food: Lessons from Tsokolateria Artisanal Café of Baguio City

Tsokolateria Artisanal Café is this artsy resto in Baguio City, offering artisanal offerings.

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We were looking for breakfast in Baguio City, and, while Googling, among the most recommended was Tsokolateria Artisanal Café… which we decided to check since too many of the other options were still closed (some opened from 9.00AM onwards, which was entering brunch hours already).

Now… how was this place for us?

@outragemag #LGBT checking the artsy but pricey #artisanal food of #tsokolateriabaguio Tsokolateria Artisanal Café in #Baguio ♬ original sound – Outrage Magazine

Una, the place isn’t hard to find naman. Coming from the marketplace in Baguio, you – basically – just walk along Session Road, lampas ng SM Baguio and The Baguio Cathedral of Our Lady of the Atonement. It could be tedious particularly for the non-fans of walking (reminds you of the hilly roads of San Francisco), but… you can just consider this as your exercise, too.

Ikalawa, the actual place is okay naman. The place, which combines two venues – Tsokolateria and Pamana – is non-airconditioned yet well-ventilated, with lots of seating available. There are elements that may not be to everyone’s liking – e.g. those scary statues in front of the restaurant (particularly the ones seating on the stairs, which could be mistaken for real people), as well as those cheap-looking plastic plants hanging on the ceiling of the venue.

Ikatlo, the workers were okay naman. They were able to explain what’s on the menus (and how Tsokolateria differed from Pamana), and they weren’t intrusive at all (they let you be, as needed).

Ika-apat, how was the food?

  1. The Adobo Overload (chicken adobo topped with roasted cacao garlic and crispy adobo flakes, ₱535) was not maalat/salty, and so okay. But – even with the add-on well-seasoned veggies as side dish, as well as the black rice – you really don’t get much. So you’re basically paying for a deconstructed version of adobosilog for over ₱500.
  2. The House Waffle, Bacon Belly Arugula & Eggs (₱485) was interesting – e.g. the waffles were fried (this one’s yummy); those cherry tomatoes were fresh (another plus); the eggs, although small, were well done; and that meat was… bagnet-like.

Don’t get us wrong: This place is not bad at all. But – considering its asking prices – it’s not great, either. This is an okay-to-consider venue if you’re willing to cough up more than you should, more than is deserved so you can try food repackaged to be artsy.

Try lang… or discover others… as we do as we search for more lafangan venues.

Tsokolateria Artisanal Café is located at Igorot Stairs, Upper Session Rd., Baguio City. For more information, contact 0927 323 6513 or email inquiry@happyconceptgroup.com.

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