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WeClean Philippines continues expansion, eyes 500 laundry branches by 2025

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After securing additional funds from both local and foreign investors in 2021, fully integrated laundry service provider WeClean is ready to take on the challenge of expanding its laundromat business across the Philippines and nearby Southeast Asian countries.

“The funding we secured last year has really fueled us to aggressively expand our operations to open and manage 500 laundromats not just in nearby provinces but across the whole of the Philippines in the next three years. It is a massive goal for us to be able to stay true to our plans and move forward with our plans for the year,” shares Ignacio Phelan, Chief Operating Officer, WeClean.

On Overcoming the Effects of the Pandemic

The team behind WeClean claims that the COVID-19 pandemic, though a challenge, actually also presented them with opportunities. “Sales were greatly affected but we were also able to buy competitors at very low costs. At the beginning of the pandemic, we closed some branches that were losing money and reallocated the machines to better performing ones. However, last year showed us great promise as the demand for laundry businesses grew as it was an essential service most Filipinos need,” adds Phelan.

In its mission to expand, WeClean identified strategically located existing brick and mortar businesses whose owners were looking for a change. “The way we secure and close deals to purchase small players in the laundromat industry is by talking to strategically located businesses who want to change their core business or retire from running their operations,” says Alfonso Bigeriego Patiño, Chief Executive Officer, WeClean.

WeClean also prides itself in being efficient and decisive. “At WeClean, we make decisions quickly as making them an offer within 24 hours of receiving their financial reports. This shows them that we mean serious business,” adds Patiño.

On Expanding Across the Country and Region

The company manages and operates 63 branches to date and plans to expand outside of Metro Manila with branches in nearby provinces such as Bulacan, Cavite, Laguna, and even as far as Palawan. “We look at residential areas with a lot of traffic such as those within distance from high-rise condominiums or barangays where people cannot afford to have washing machines at home. These nearby provinces are key to our business growth plan. And in a few months after successfully opening in Bulacan, Cavite, Laguna and Palawan, we are eyeing to open our first branches in other SEA countries like Thailand, Malaysia, and Indonesia,” Patiño adds.

While plans have not been set on stone yet, WeClean is optimistic that their growth plan will take them to places where the laundry business is in demand. The team is also simultaneously working on the launch of the WeClean Mobile App.

Enhancing Customer Experience

On April 1, WeClean will be officially making available its mobile application aiming to make customer experience better, more convenient, and accessible to more Filipinos in Metro Manila. The app is equipped with features such as the ability to book a pickup and delivery service as well as pre-book a laundry branch drop-off with certain customer specifications such as the type of clothing, type of fold, type of wash/dry, how much soap or fabric conditioner to be used, etc.

“This platform will up the notch when it comes to listening to and providing our customers what they really need – time-saving accessible laundry services at the tip of their fingers. We want to offer direct communication at a time when laundry has really become part and parcel of everyday life,” muses Phelan.

Available on the AppStore and Google Play, the WeClean App will surely help more consumers find laundry services convenient even during their busiest days. “With our aim to bring our laundry shops closer to Filipinos, we are hoping that we will be able to help our customers realize the true benefit of trusting a reliable laundromat like ours. And as we launch our mobile app, we are eyeing to be able to have between 25,000 to 30,000 downloads in Metro Manila alone by year-end,” closes Phelan.

To learn more about WeClean Philippines, visit weclean.ph or their Facebook page for updates and announcements.

BizListing

Still developing its approaches? Checking out The Beef Deli in Malolos, Bulacan

#LGBT checking #steakhouse The Beef Deli-Malolos in #Bulacan, only to be underwhelmed and stressed.

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Now and then we head outside of Metro Manila to check some of the culinary offerings of wherever we end up at. This is why we know that Silang in Cavite has a LOT to offer (even if it may be considered provincial, and even more than, say, Las Piñas that is part of Metro Manila). And this is why we know that Antipolo has 24-hour venues even if Quezon City or the City of Manila “sleeps”.

The intent to discover affordable yet not-bad steaks – in particular – was what led us to The Beef Deli – Malolos, which claims to offer meats “from Australia to your plate” in Bulacan.

@outragemag #LGBT checking #steakhouse The Beef Deli-Malolos in #Bulacan ♬ original sound – Outrage Magazine

Una, the place is easy to find naman… particularly for those with private vehicles. It is at the vicinity of the entrance to NLEX lang din, so you can access it if you’re getting off or about to enter the expressway (as we did).

Ikalawa, the venue was masikip, tight. Largely, this was because of not-ideal lay-out that seemed to prioritize being able to accommodate more customers than customer comfort. While there, expect ingay, too; you’re seated too closely to other customers you can eavesdrop.

Ikatlo (and I took this down in my notes, too), the service was REALLY slow. We had to remind the waiters to: set our table (we were seated for a while already), provide us with cutlery, and give us some water. It didn’t help that the two servers who approached us did not know what’s in their menu.

Ika-apat, the food was… hit and miss, with more misses than hits.

The Sweet & Beefy Spaghetti (₱650) was… more sweet, less beefy. Imagine Jollibee’s spaghetti, now make it even sweeter, and you’d get an idea of what was given to us. Particularly since there’s less beef here, and more sausage slices. The accompanying bread also tasted burnt, not grilled.

The Absolutely Meatzza Pizza (₱550) was not just not as meaty (considering its name), but was also too sweet, with a tinapay-like dough.

For the steak, we got the two-for-the-price-of-one Premium Ribeye (₱1,560), cooked MR. Here’s the thing: the steak was okay naman, as it seemed properly seasoned and properly grilled. But when served to us, it was already cold, like it waited in the kitchen. So natulog na ang mantika when served, and slight kadiri na in the mouth.

We didn’t finish the food, so we had them wrapped.

Now, to add drama: when we arrived home, we found that the steak we asked to wrap wasn’t in the take-home bag. I, personally, was annoyed; we didn’t exactly have a good experience there, and then… they didn’t even pack what we already paid.

I contacted the number of the company that’s listed online, and – this is a great part – I received a proper response. I was told that, after some tracing, the leftover food was found. I was also told that, without charging me, they will have the leftover delivered to us the next day.

Yes, after reheating the leftover steak, they had it delivered to us… without charging us (as if I should be thankful for that, LOL). And NOT that I was expecting anything else, but the meat was all they sent; overcooked (due to reheating) stale steak that we didn’t get to enjoy anymore because of The Beef Deli – Malolos. No apology for the bad experience via some kind of compensation like… a serving of French fries man lang.

The place is okay-appearing naman, TBH. But Bulacan has a lot of venues to check, so we’re giving this a hard pass for revisiting na muna. And so off we go in search of more lafangan venues…

The Beef Deli – Malolos is located at G/F Unit 7-10, Andan Enterprises, Inc, 3598 MacArthur Hwy, Malolos, 3000 Bulacan Province. For more information, contact 0905 283 8461 or email beefdelimalolos@gmail.com.

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BizListing

How Charlie sells wanton with nostalgia

For those craving noodle soups, tambak ang options in Metro Manila. But one of the old faves is Charlie Wanton Special in Mandaluyong City. We #LGBT checked if it’s worth visiting.

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For those craving noodle soups, tambak ang options natin, truth be told. From David’s to Noodle Park to Wann Mann to Tim Ho Wan… the options are now endless. But – let this be said – the olden ones continue to charm. And among these is Charlie Wanton Special in Mandaluyong City.

When driving from Sta. Ana in the City of Manila to Greenhills in San Juan City, we always pass by this resto in Mandaluyong City that was established in 1958, though the original location was in Florentino Torres Street in Santa Cruz, Manila. That it is widely known is an understatement – e.g. good luck getting a table if you go there during rush hour (usually during lunch, or early dinner).

Anyway, we headed there when an opportunity presented itself. And… how was Charlie for us?

@outragemag #Wanton with nostalgia at #charliewantonspecial in #Mandaluyong during this #LGBT ♬ original sound – Outrage Magazine

Una, the place is in the middle of nowhere… in a manner of speaking. It is one of an extremely small number of restos in a long road that’s mostly residential, and there’s no public transportation there. But – exactly because the resto is known – it isn’t hard to find, as it’s very Google-able and Waze-able.

Ikalawa, the place is – in a word – unpretentious. Don’t expect fancy when there. The place is “divided” into sections – i.e. the glass-enclosed kitchen where the noodles are being made (you can watch the making, by the way); the dining area (which can accommodate over 70 pax); and the small events place. You get old wooden furniture, old cutlery, aged plates, and so on.

Ikatlo, the workers looked haggard when we were there… though this may be because they’re overwhelmed with the number of customers. I’d say don’t expect to be given special attention; this place is an order-eat-pay-go venue.

Ika-apat, how’s the food?

As served, the Chicken Mami (₱235) and the Beef Wanton Mami (₱305) looked abundant. We received extra bowls of sabaw, which were necessary because the noodles per bowl were a lot. Oh… the chicken sabaw was thicker, while the beef sabaw tasted like humba, complete with that star anise taste.

We had concerns taste-wise:

  1. the beef strips were soft, yes, but the mami with the beef didn’t taste beefy at all;
  2. the wanton in the same mami was okay-tasting, but didn’t taste fresh; and
  3. the chicken strips weren’t malansa, but the mami with the chicken was tasteless.

The Bola-bola Siopao (₱130 for special) was aesthetically nice to look at, mainly because of its size. Sadly, that’s that. Taste-wise, it was weird. The dough was dry, and the meat was, aside from also being dry, had a malansa taste. It was hard to finish, sorry.

For the Siomai (₱120), we got three gigantic pieces. It was forgettable, but – after the siopao – at least the meat used here didn’t taste malansa.

Many people come, and will continue to head to Charlie. No surprise there since this can be a comfort zone for some. Kami, however, we don’t believe nostalgia alone makes any place deserving of being blindly supported. And so off we go in search of more lafangan venues…

Charlie Wanton Special is located at 265 Haig St. Daang Bakal, Mandaluyong City, Metro Manila. For more information, contact (02) 7718 1880.

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Combo of café vibe with Filipino and Italian dishes as biz model of Yellow Bird resto

#Breakfast-hunting in #Antipolo led us to #YellowBird #restaurant that offers #Filipinofood, Italian dishes, #cafe goodies, atbp. But… is it worth checking out?

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Antipolo has, particularly lately, been trying to make a name as a must-check place for foodies. If most places in Metro Manila close at night, Antipolo has 24-hour venues that boast not just not-bad food, but views of cities of Metro Manila as they succumb to darkness.

So one morning, after a night shift, we decided to grab something at any of their breakfast nooks… which was how we ended up at Yellow Bird Café X Kitchen.

@outragemag #Breakfast-hunting in #Antipolo led us to #YellowBird #restaurant that offers #Filipinofood, Italian dishes, #cafe ♬ original sound – Outrage Magazine

Una, the place isn’t hard to find for those with private vehicles; Google Maps or Waze will lead you there easily. But noticeably, we didn’t notice public transportation during our visit.

Ikalawa, the actual place was… airy, thanks to the glass walls/windows. But while this may also be a steakhouse/Filipino restaurant/Italian-ish restaurant/and so on, look-wise, it’s more a café that happens to serve some food. Rustic also came to mind, thanks to those dried flowers everywhere…

Ikatlo, the staff’s deadma; no one was friendly enough to stick to mind. They just tell you where to sit, take your order, deliver your food or drinks, then… kebs na. No small chitchats on what’s good or not, or whatever.

Ika-apat, how was the food?

  • The ₱140 Americano was… forgettable. Mag-tubig ka na lang while waiting for your food.
  • The Sinigang na Baka (₱525) was actually a surprise – that is, this isn’t your typical sinigang, Using kamatis (tomato) instead of bayabas (guava) or sampalok (tamarind) or miso, the broth was tasty without being overpowering. Yes, the meat could have been softer/more tender, but at least it wasn’t chewy. And the serving could have been bigger, considering the asking price. But yes, this one’s worth checking out.
  • The Munggo & Chicharon (₱295) wasn’t bad at all… but there’s nothing special about this as it’s no different from the munggo (beans) that you’d get from some carinderia.

That sinigang may have been a pleasant surprise (and this is even if the meat needed more time to boil), but I doubt that’s enough to lure us to head back anytime soon. This isn’t a bad place at all, but when in Antipolo, a place that has more food venues to discover, we – or you – may as well check others…

So off we go, as we search for more lafangan venues.

Yellow Bird Café X Kitchen is located at Blk 2, Mission Hills Blvd, Antipolo, 1870 Rizal Province.

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