BizListing
Introducing Triloueva, the Filipino footwear brand making a mark
Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.
Consumers have become increasingly conscious of their impact on the environment. This shift is particularly evident in the fashion industry, where consumers increasingly seek sustainably produced and ethically sourced products. Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.
Triloueva, a portmanteau of its founder’s name, TRIna LOUisse EVAngelista, began its journey in 2014 with a minimal capital of only PHP5,000. Trina was determined to start a business that would solve her personal struggle: the quest for the perfect footwear for her size 10 feet without breaking the bank or compromising on style.
Sole Searching
Trina is very hands-on when it comes to managing all aspects of her business—from design and branding to advertising her products on social media and burning the midnight oil packing orders for delivery to customers. She also faced the challenges of sourcing suppliers willing to accommodate small orders while maintaining stringent quality standards. This led to her collaboration with the skilled artisans of Marikina, a city known best for the craft of shoemaking. Operating solely with the support of her immediate family, Trina launched her own online footwear business, attracting young professionals seeking a blend of sustainable and affordable work and business casual shoes. Her marketing strategy artfully straddled the line, presenting Triloueva shoes as luxurious yet reasonably priced.
The Triloeuva Trademark
What distinguishes Triloueva from other footwear brands is that Trina embodies the customer mindset herself. “I personally test each and every product to make sure I am satisfied enough for them to go into mass production,” Trina proudly shared. “My regular clients are a crucial part of my brand. I am always all ears for any input they have on my products. I even adapt some of their names for various shoe styles. By doing this, I want them to feel that they are a significant part of the brand, which then leads to their continuous support for Triloueva.”
The average lifecycle for Triloueva shoes is 3 to 5 years, a testament to the quintessential craftsmanship of the artisans Trina collaborates with. The brand gained popularity over time thanks to its top-notch quality and fresh designs.
When the pandemic hit, the brand skyrocketed in popularity as Filipino celebrities and influencers rallied behind local labels like Triloueva. Today, Triloueva products are not just sold online but are also available at major shopping malls in Manila and Alabang.
Going Global
With the ascent of Triloueva’s popularity, they started receiving orders from abroad. This made Trina realize the importance of collaborating with a reliable logistics provider that would prove vital to the success of her company’s operations. “For the past years, I’ve received requests from customers asking me to ship abroad but I had a hard time figuring out the logistics of doing it. When I turned to FedEx for support, I was pleasantly surprised how they were able to activate my corporate account within 24 hours. Since then, FedEx has helped elevate my brand to the next level by opening up more opportunities to ship our products to customers worldwide with utmost convenience,” Trina said.
As a strong supporter of small and medium-sized businesses (SMEs) in the Philippines, FedEx takes pride in offering a robust platform for local entrepreneurs to venture into international markets. With a vast network serving over 220 countries and territories, FedEx empowers SMEs like Triloueva to amplify their global presence. Trina lauds FedEx for its convenient booking, pickup, tracking, and payment processes. “Since I am constantly juggling time between my side hustle and a day job, the convenience and flexibility of using FedEx services has provided great relief for me when needed to manage tedious tasks, giving me more time to focus on my work and business,” added Trina.
The Future of Fashion
Having built a solid name in the fashion world, Trina is even more motivated to expand her business beyond shoes. She envisions a boutique featuring diverse accessories and apparel and dreams of innovating Triloueva’s product line, contemplating the inclusion of unique heel designs through international collaborations with renowned fashion designers. Moreover, Trina is determined to expand her brand’s e-commerce presence and eventually conquer the Asian market.
For aspiring entrepreneurs, Trina’s advice is, “Do not force yourself to keep up with trends.” Amidst competitors shifting their manufacturing hubs for quick sales, she champions quality over fleeting trends.
Discover more inspiring stories from entrepreneurs across Asia Pacific and how FedEx supports SMEs at FedEx Business Insights.
BizListing
Yummy (not cheap) silog meals of Sulyap in San Pablo, Laguna
Traveling to #SanPablo in #Laguna and looking for #breakfast #brekkie? Try the not-cheap but yummy #silog of Sulyap.
One of the biggest surprises I’ve had is the lack of proper – let’s emphasize that: proper – accommodation for those heading to many parts of Laguna. Often, you are forced to stay at tacky hot spring resorts, or are forced to book entire private houses if you’re spending some nights there.
But then in sleepy San Pablo, there’s a surprise waiting – that’s Sulyap, which had already been extensively covered by mainstream media as a must-check hotel that brings you back to the olden times. Bet mo mag-stay sa hotel na Spanish era ang vibe? This one is for you.
But also deserving of coverage is Sulyap’s resto, where we headed to have breakfast.
@outragemag #LGBT traveling to #sanpablolaguna and looking for #breakfast #brekkie? Try the not-cheap but yummy #silog ♬ original sound – Outrage Magazine
Una, the venue is picturesque. Kung sana marunong mag-alaga ng historical buildings ang nasa government natin, sana buildings like this still abound in the country. You get well-preserved wooden structures, classic artworks, and so on.
Ikalawa, the people working here are attentive naman; though this is to be expected because this is not exactly a cheap place.
Ikatlo, the place actually has an extensive menu, usually catering to groups. Ang breakfast menu, in particular, has items from ₱395 to ₱420. And oo, must-try ito. We got the beef tapa and fried bangus.
Ika-apat, taste-wise, wala kang irereklamo. Using their original recipe, the beef strips are really tasty; hindi lasang de lata. The ¼ bangus, meanwhile, was crunchy… and garlicky, so masarap din. The accompanying atchara and suka were also good, and could be ulam on their own. With food, if there’s one complaint, it’s the size; medyo small ang servings considering the asking price.
Is it worth heading to San Pablo just to check out Sulyap and its breakfast offerings? Not naman, since this is quite far din. But if you’re already in the area – and if you have spare budget for what may just be an expensive version of silog – then by all means, drop by.
But off we go again, as we look for more lafang venues.
Sulyap is located at the Cocoland Compound, Del Remedio, San Pablo City, Laguna. For more information, call (049) 260-0560 (Globe landline), (049) 300-4508 (Globe landline), or 0917-182-1483; or email sulyap.net@gmail.com.
BizListing
The search for Ilonggo food in Bacoor, Cavite led us to Old Recipe
This is supposedly an old resto, opening in 1988, though at first as Ilongga House. The name change happened in 2018, though the resto owned by Rufino Gallo must be doing something right since it now has a handful of branches.
If you’ve tried batchoy the way many locals in Iloilo prepare it, hahanap-hanapin mo siya. And this is how this non-pretentious restaurant in Bacoor, Cavite came to our attention. Passing by some highway in the middle of the night, we came across Old Recipe, which boasts to sell “original” (open and close quotation) Ilonggo food, including batchoy.
@outragemag The #LGBT search for #Ilonggo ♬ original sound – Outrage Magazine
As FYI: This is supposedly an old resto, opening in 1988, though at first as Ilongga House. The name change happened in 2018, though the resto owned by Rufino Gallo must be doing something right since it now has a handful of branches.
The branch we went to was… nothing grand, even if it can seat around 80 pax. Old tables, old seats, and so on. You get the drift.
The staff was at least friendly; they even provided the info I sought for this quick review.
But the wait time was sobra. And to think we just ordered batchoy (the supreme sells for ₱198, and if you add extras, you pay ₱15 for an egg and ₱18 for chicharon or bawang), as well as pansit molo (₱168 for solo size). They have a sizable menu; this is one of those restos that has too much to choose from.
But to be extremely blunt, the food wasn’t great.
For the batchoy, you don’t get a lot of noodles and sahog. And it was too watery so that the batchoy taste was just not there. The pansit molo, at least, had okay broth; but the pork dumplings tasted like they just came out of the freezer.
This isn’t the Ilonggo resto I – personally – can see myself regularly going to. But I understand if others may like it, whether for after-inuman sabaw, or for those wanting to try Ilonggo offerings particularly if they live nearby. To each his or her own, sabi nga.
So off we go pa rin, as we look for more lafang venues.
OLD RECIPE is located at Greenfields Commercial Bldg., Mambog IV, Bacoor, Cavite.
BizListing
Calliah Fashion rises (with help from TikTok Shop)
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Yummy (not cheap) silog meals of Sulyap in San Pablo, Laguna
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