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Introducing Triloueva, the Filipino footwear brand making a mark

Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.

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Consumers have become increasingly conscious of their impact on the environment. This shift is particularly evident in the fashion industry, where consumers increasingly seek sustainably produced and ethically sourced products. Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.

Triloueva, a portmanteau of its founder’s name, TRIna LOUisse EVAngelista, began its journey in 2014 with a minimal capital of only PHP5,000. Trina was determined to start a business that would solve her personal struggle: the quest for the perfect footwear for her size 10 feet without breaking the bank or compromising on style.

Sole Searching

Trina is very hands-on when it comes to managing all aspects of her business—from design and branding to advertising her products on social media and burning the midnight oil packing orders for delivery to customers. She also faced the challenges of sourcing suppliers willing to accommodate small orders while maintaining stringent quality standards. This led to her collaboration with the skilled artisans of Marikina, a city known best for the craft of shoemaking. Operating solely with the support of her immediate family, Trina launched her own online footwear business, attracting young professionals seeking a blend of sustainable and affordable work and business casual shoes. Her marketing strategy artfully straddled the line, presenting Triloueva shoes as luxurious yet reasonably priced.

The Triloeuva Trademark

What distinguishes Triloueva from other footwear brands is that Trina embodies the customer mindset herself. “I personally test each and every product to make sure I am satisfied enough for them to go into mass production,” Trina proudly shared. “My regular clients are a crucial part of my brand. I am always all ears for any input they have on my products. I even adapt some of their names for various shoe styles. By doing this, I want them to feel that they are a significant part of the brand, which then leads to their continuous support for Triloueva.”

The average lifecycle for Triloueva shoes is 3 to 5 years, a testament to the quintessential craftsmanship of the artisans Trina collaborates with. The brand gained popularity over time thanks to its top-notch quality and fresh designs.

When the pandemic hit, the brand skyrocketed in popularity as Filipino celebrities and influencers rallied behind local labels like Triloueva. Today, Triloueva products are not just sold online but are also available at major shopping malls in Manila and Alabang.

Going Global

With the ascent of Triloueva’s popularity, they started receiving orders from abroad. This made Trina realize the importance of collaborating with a reliable logistics provider that would prove vital to the success of her company’s operations. “For the past years, I’ve received requests from customers asking me to ship abroad but I had a hard time figuring out the logistics of doing it. When I turned to FedEx for support, I was pleasantly surprised how they were able to activate my corporate account within 24 hours. Since then, FedEx has helped elevate my brand to the next level by opening up more opportunities to ship our products to customers worldwide with utmost convenience,” Trina said.

As a strong supporter of small and medium-sized businesses (SMEs) in the Philippines, FedEx takes pride in offering a robust platform for local entrepreneurs to venture into international markets. With a vast network serving over 220 countries and territories, FedEx empowers SMEs like Triloueva to amplify their global presence. Trina lauds FedEx for its convenient booking, pickup, tracking, and payment processes. “Since I am constantly juggling time between my side hustle and a day job, the convenience and flexibility of using FedEx services has provided great relief for me when needed to manage tedious tasks, giving me more time to focus on my work and business,” added Trina.

The Future of Fashion

Having built a solid name in the fashion world, Trina is even more motivated to expand her business beyond shoes. She envisions a boutique featuring diverse accessories and apparel and dreams of innovating Triloueva’s product line, contemplating the inclusion of unique heel designs through international collaborations with renowned fashion designers. Moreover, Trina is determined to expand her brand’s e-commerce presence and eventually conquer the Asian market.

For aspiring entrepreneurs, Trina’s advice is, “Do not force yourself to keep up with trends.” Amidst competitors shifting their manufacturing hubs for quick sales, she champions quality over fleeting trends.

Discover more inspiring stories from entrepreneurs across Asia Pacific and how FedEx supports SMEs at FedEx Business Insights.

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Vietnamese food in San Pablo City’s Pho Viet Nam

When we came across Facebook posts on Pho Viet Nam in San Pablo City in Laguna, we expected to encounter what was experienced in Vietnam (i.e. good food over so-so venue). We expected too much…

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If you’ve been to Vietnam, you’d know that some of the best places to eat at are in those neighborhood eateries; their versions of karinderya, in a manner of speaking, where locals prep good lutong-bahay Vietnamese offerings sans the classy places of expensive restos. Here, the focus is always the food, never the blings.

So when we came across Facebook posts on Pho Viet Nam, located somewhere in San Pablo City in the Province of Laguna, we sort of expected to encounter what was experienced in Vietnam.

@outragemag Looking for #Vietnam food while in #SanPabloCity in #Laguna? We #LGBT checked #PhoVietNam ♬ original sound – Outrage Magazine

Una, this is not the most accessible place even for those with vehicles from Metro Manila. This is because you still have to travel for over an hour (if you’re lucky traffic-wise), and spend on your gas and the toll and so on.

Note that when you’re also along Apolinario Mabini Street, the resto isn’t apparent. It is located at the back of another resto (Joy), so it is very easy to miss. There is, BTW, a small entry at the side of the resto, which leads to an outdoor parking space.

Ikalawa, the actual resto is cheap-looking – e.g. plastic décor, running lights here and there, and so on. Very karinderya; cheap karinderya, for that matter.

Ikatlo, the servers were okay naman; they knew what was on the menu, and – after making quick recommendations – kept you undisturbed to enjoy what you ordered. The orders took some time to be prepped, however; I was even able to order bad-tasting fries from the other resto due to the waiting time.

Ika-apat, how was the food?

Both the ₱245 Beef Noodle Soup and the ₱245 Seafood Noodle Soup weren’t bad naman; but they weren’t good either. You get enough properly-cooked meats, the noodles are sufficient, and so on. Taste-wise, though, they were bland, and no amount of the prepared condiments helped in changing the flavor.

The ₱190 Rice Paper Roll sufficed even if, by and large, it was tasteless. The saving grace: the satay dip since it was rich and nutty and all that.

The ₱160 Meatloaf and Egg Sandwich (the banh mi kep thit va trung) had enough meat naman… and yet was also bland.

Considering the asking prices of this place, you sort of expect a lot, too. Add to that the popularity of the place – e.g. look at all those who dine there, kinukuyog. Alas, the realities when already there are harsher.

Heading to San Pablo to check this place led us to the nearby Dagatan Blvd. surrounding Sampaloc Lake, a must-check place in these parts. So we sort of do not regret heading to San Pablo.

But buod: No, Pho Viet Nam is not worth the dayo; not worth for you to intentionally seek this place out. The food wasn’t bad. But it’s not great, or even good either. It just suffices. And so, particularly for non-locals, the additional expenses for the gas, toll, et cetera make going there not worth it… sorry.

But off we go for more LGBTQIA+ rampa…

Pho Viet Nam is located at 130 Apolinario Mabini Street, San Pablo City, 4000 Laguna.

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Focus on good food and good service at La Cosina Antonio

We found our #LGBT selves in #Pila, #Laguna, where we ended up checking La Cosina Antonio.

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While traveling from Batangas City on the way to Paete, Laguna after an Intersex 101 training workshop, intersex activist Jeff Cagandahan worried where he’d feed us. And then, after a quick discussion with his wife, he suggested La Cosina Antonio, which is apparently a must-check resto in the Municipality of Pila in the province of Laguna.

So we went there, and… how was it for us?

@outragemag #LGBT wandering in #Pila, #Laguna? You may as well try #LaCosinaAntonio ♬ original sound – Outrage Magazine

Una, this is really only convenient to access by locals, or those with private vehicles. Pila, if you must know, is one of the oldest settlements in the Philippines. It is, nonetheless, still largely provincial. And so this place is dadayuhin; you need to intentionally go there as it’s not on the way to major destinations.

Ikalawa, the actual venue is BIG. This one’s an old house converted into a resto with different parts – e.g. for dining, for drinking complete with a performance space for a band, venue spaces, and so on. La Cosina Antonio is, thankfully, well-kept, so that it’s clean, has updated furniture, and so on.

Ikatlo, the staff was okay naman when we were there, able to discuss what’s on the menu, make recommendations… and then prepare the orders and deliver them fast. Very home-y approach, actually, treating guests as regulars.

Ika-apat, how was the food?

The ₱375 Dinakdakan was actually good, the pork belly crispy, the chopped onions and green chilies fresh, and the calamansi-mayo dressing not overpowering.

The ₱390 Sinigang na Hipon was… so-so, not bad though not good either. Pampainit-tiyan. Though, this has to be said, at least di tinipid in the number of shrimps served.

The ₱560 Garlic Pepper Whole Chicken was good; the meat stayed juicy even if the skin was crunchy.

The ₱770 Crispy Pata was also good; crunchy skin and, yes, malamang pata. There are times when you get Crispy Pata that’s basically just skin and bone, no meat at all. Here, we got meat… thankfully.

This place is popular, true (check their Facebook page, LOL). I can be dismissive and say that because, if in Pila, it’s not like you have lots of choices. But truth be told, it’s also because La Cosina Antonio actually has not-bad stuffs to offer… including the okay venue, okay service, and okay food. So check out if you can… or just join us as we look for more LGBTQIA+ lafangan venues…

La Cosina Antonio is located along JP Rizal St., Barangay Sta. Clara Norte, Pila, Laguna.

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Dining in the open in Cebu Province? Check out Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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