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Human Nature announces 261% growth on TikTok Shop

Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.

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Human Nature, the Philippines’ pioneer brand of natural beauty, personal care, and home care products, continues to raise the bar in the local natural products industry by expanding its digital presence through TikTok Shop. By utilizing this platform, the brand has seen significant digital growth and is contributing to the evolving landscape of social commerce.

Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.

Human Nature’s Integration with TikTok Shop

Human Nature’s success on TikTok Shop is marked by a remarkable 261% growth in Q1 2024 compared to the same period in 2023. This achievement underscores the brand’s ability to integrate e-commerce with social engagement by tapping into TikTok Shop’s unique blend of entertainment and shopping.

“TikTok Shop has truly redefined our online sales approach. By engaging with TikTok Shop’s vibrant community and utilizing its interactive features, we have boosted our sales and created more authentic connections with our customers. This platform has empowered us to tell our brand’s story in new and impactful ways, setting a new standard for how we connect and grow with our audience,” said Ms. Anna Meloto-Wilk, Human Nature’s President.

Driving Growth with Livestreaming and Content

Live streaming has become a key growth driver. Since launching live-streaming efforts in March 2023, Human Nature now produces up to four hours of live content daily, engaging audiences with authentic product demonstrations, tutorials, and behind-the-scenes looks at their operations. This strategy has not only deepened customer engagement but also increased sales. The initiative led to a 33% increase in livestream GMV contributions and an impressive 104% rise in brand-led GMV contributions compared to Q1 2023.

Leveraging Strategic Advertising for Broader Reach

Human Nature has further strengthened its TikTok Shop presence through targeted advertising and platform-wide campaigns. Strategic ad spending during key activations and campaigns helped achieve a 3,800% increase in ad-driven Gross Merchandise Value (GMV) and a 1,311% rise in Return on Ad Spend (ROAS) in Q1 2024 compared to the previous year.

Leading the Way for Local Brands in Social Commerce

Human Nature’s journey on TikTok Shop exemplifies how local brands can thrive by embracing social commerce. Through expanding its product range, and implementing dynamic content strategies and strategic advertising investments, the brand has set a benchmark for others in the industry.

As the e-Commerce landscape continues to evolve, Human Nature’s partnership with TikTok Shop is expected to drive even further growth. The brand’s ability to adapt and innovate in this dynamic environment is proof that local brands can flourish in a competitive global market by leveraging platforms that blend entertainment and commerce.

“Human Nature’s journey on TikTok Shop illustrates the exciting possibilities when creativity meets commerce. Their thoughtful use of our platform’s features has fostered stronger connections with their audience and set a new standard for brand engagement. It’s a great example of how local brands can thrive through innovative digital strategies,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines.

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Multi-brand haven ChellyRobert is a hidden gem in Pasig City

The name of the establishment comes from Roberto delos Santos Jr. and Rachelle Rose Abbu, a couple who have demonstrated that remarkable achievements can be made in just six years.

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Tucked away in the bustling street of Palatiw, Pasig City, ChellyRobert offers a surprising list of multi-brand furniture and electronics. Despite its unassuming exterior, the store boasts a spacious interior and crawls deep with its semi-curved stairs leading to its second floor. 

Upstairs, you’ll find out that ChellyRobert occupies more than half of the floor, if not the whole two-story building, carrying welcoming party boxes, a variety of air conditioners, bed frames, stocks of different chairs, and more. The best part is that even customers are welcome to tour the whole area, as each turn consists of different products and brands to choose from.

The name of the establishment comes from Roberto delos Santos Jr. and Rachelle Rose Abbu, a couple who have demonstrated that remarkable achievements can be made in just six years. Robert, previously a salesman at Pasig Mega Market before transitioning to a role in the BPO industry, and Rachelle, who also worked in the same BPO company, both ventured into business with unwavering determination.

Roberto delos Santos Jr., 32, and Rachelle Rose Abbu 29, the owners behind ChellyRobert.

Their journey began with a simple yet bold decision: to venture out on their own. Roberto, armed with his years of experience in sales, set foot into the world of online marketplace. For six months, he poured his heart and soul into building the online store. He spent countless hours exploring ways to promote through social media, connecting with potential suppliers, and creating an online shopping experience for its customers. As it continued to grow, Roberto realized that he couldn’t do it alone. He knew that Rachelle would be the perfect partner for the business and advised her to join him six months later.

“Kailangan natin i-try, kasi kapag hindi, walang mangyayari. Risky, pero kailangan gawin. Kapag hindi ka lumagpak, wala ka din experience. Kailangan lakasan ang loob mo,” Robert emphasized. 

(“We need to try, because if we don’t, nothing will happen. It’s risky, but it has to be done. If you don’t fail, you won’t gain experience. You need to be brave,” Robert emphasized.)

Home-based to high street

Starting with just ten basic pieces, their venture rapidly expanded, especially during the COVID-19 pandemic. As their business grew, so did their storage needs, which prompted the transformation of their home’s third flood into a makeshift warehouse.

A year later, their success allowed them to rent their first official warehouse or bodega, marking a significant milestone in their journey.

The couple immersed themselves in every aspect of their business: from managing their online presence, handling customer communication to personally delivering products and sourcing suppliers. Their dedication shows the best example of a true labor of love, with both Robert and Rachelle embracing every challenge as part of their passion project. For them, improving their business is a journey with only upward potential. 

“Hindi namin inakala na magiging ganito siya. Kasi hindi namin hinangad yung sobra sobra, pero sobra-sobra po ang binigay ni God sa amin na blessings.” Rachelle Abbu commented. (We actually didn’t expect it to turn out this way. We didn’t aim for anything extraordinary, but God gave us blessings beyond measure,” Rachelle Abbu commented.)

A year after securing their bodega, they took another bold step by opening their namesake physical store, which is close to the equally busy Pasig Mega Market. What started with just two individuals managing the single-floor store expanded to an eight-man team with two floors. The established online presence has then transitioned into a mix of online and offline efforts, showing their strong sense of partnership through the name of their store.  A name which also signifies that they go hand-in-hand with the growth ChellyRobert has established through the years.

Forming a community of shoppers

With the steady acceleration of the success of the ChellyRobert, remained steadfast in their commitment to progress. They adopted a mindset focused solely on growth, determined to enhance their customers’ lives with top-quality products and unwavering dedication.

“Ang aim talaga namin sa mga customers para bumalik ay mababang presyo tsaka quality din yung item. Iyon ang pinaka-number one. Tsaka kailangan maging mabait ka sa kanila. Mas magbabalik-balik (ang customer), nakatatak ka na sa kaniya.” (“Our main goal is to make sure that our customers will keep coming back and to offer low prices and quality items. That’s the number one priority. And you also need to be kind to them. The kinder you are, the more they’ll return, and you’ll leave a lasting impression on them.”)

The couple’s unwavering dedication to their store is evident in their daily presence, ensuring they’re always available to connect with customers and partners. These two business owners do not merely manage transactions, but more than that, they build meaningful relationships by engaging with every customer that enters their store. There is an extra mile to offer well-thought of recommendations based on their needs. This hands-on approach has not only garnered customer loyalty but also fostered a network of satisfied patrons who often refer others to the store.

ChellyRobert exemplified the genuine interactions which extend beyond individual customers. By listening to feedback and actively seeking out what their customers are looking for, the couple has been able to adapt their inventory to better meet demand. This responsiveness has led them to discover new product categories and innovations, such as no-frost refrigerators and inverter air conditioners, which they hadn’t previously considered. This greatly helped them diversify their cooling products, including various types of refrigerators, coolers, and chest freezers. This also supported their increase in brand partnerships, and broadened their product selection.

In this multi-brand shop, customer insights are held at the highest regard. Each feedback being shared to them is a learning opportunity that helps refine their product lineup and improve the reputation of their business. They prioritize maintaining high-quality standards, ensuring that every product they offer meets their customers’ expectations. Through this continuous process of listening, learning, and adapting, they have built a thriving business that remains responsive to both market trends and individual customer needs.

The vision for ChellyRobert is to become a renowned multi-brand, one-stop shop where customers feel welcomed and confident in buying products that enhance their quality of life. So far, they’ve achieved just that—customers keep returning, referrals are pouring in, and the business has formed numerous new partnerships over the past few years Some even drive by just to wave at Rachelle and Robert. In a landscape dominated by 99.5% micro, small, and medium enterprises (MSMEs) as reported by the Department of Trade and Industry, ChellyRobert stands out by prioritizing their customers above all else, demonstrating that their dedication goes well beyond simply making a sale.

Expanding access to valued customers

Both Rachelle and Robert understand that not every customer can make an immediate purchase, so they’ve made their electronics and appliances available through installment plans. This proved to be quite beneficial to their business, as in-app and in-store financial solutions provider UnaCash readily offered a partnership to support lifestyle purchases of their customers. Its point-of-sale financing  not only boosts store traffic but also makes their products more accessible to those with tight budgets. 

“Pwede na kaming mag-installment, isang valid ID lang, ang laking factor na noon,” according to Robert. (“We can offer installment plans with just one valid ID, which is a huge factor,” according to Robert.)

“Pampahatak kasi iyon eh, lalo na kapag yung cash nila is tight talaga. Tapos gustong-gusto nila bumili ng items talaga,” as shared by Rachelle. “Depende din sa approach mo. Mas marami pa din talagang installment ang pinipili nila.” (“It really attracts customers, especially when their cash is tight but they really want to buy the items,” as shared by Rachelle. “It also depends on your approach. Most customers still prefer installment options.”)

In line with their commitment to customer care, Robert and Rachelle, along with their trusted team members, ensure the relationship doesn’t end at checkout. They support their financing partners as well by monitoring the installment agreements to confirm repayments are on track, and gently guide customers through each step. The couple offers in-store payment assistance, too. The same dedication extends to their partners, including brand associates, wholesalers, and payment solution providers. Despite being in business for a relatively short time, their efforts have far surpassed their expectations.

“Sa simula talaga, tiis-tiis lang kasi nandiyan talaga ang pagod eh. Huwag kang matakot mapagod, gawin mo lamang ang gusto mong gawin. Magtrabaho ka lang nang magtrabaho. Mas maganda na ipamalita mo sa ibang tao, sa mga ibang tao na hindi nakakilala sa iyo. Kasi mas mabibenta mo pa ng tamang presyo yun sa mga hindi mo kilala,” according to Robert. 

“Hanggang sa feeling mo, parang hindi mo na kaya. Kapag napapagod ka, ibig sabihin, tama yung ginagawa mo. Siyempre kukuha ka na ng tao niya, hanggang sa lumaki ka ng lumaki. Huwag mong isipin yung pagod, ang isipin mo yung future. Kung ano yung mangyayari.” 

(“At the beginning, you really just have to endure the exhaustion. Don’t be afraid to get tired; keep doing what you love. Keep working and spread the word to other people, as you can often sell at the right price to those who are unfamiliar with you,” Robert explained. “Even when you feel Even when you feel like you can’t go on, if you’re tired, it means you’re doing something right. Then, as you grow, start hiring people. Don’t focus on the exhaustion; think about the future and what’s to come.”)

“Teamwork din talaga kapag mag-partner kayo,” Rachelle added, “Kumabaga, meron siya sa field, ikaw sa office ka naman. Kumbaga, balance lahat. Teamwork kayong dalawa, as one kayo.” (“It’s really teamwork when you’re partners. For example, one of you is out doing fieldwork while the other is in the office. Everything is balanced. You work as a team, as one unit.”)

You may visit ChellyRobert at #289 Market Avenue, Palatiw, Pasig City (Bovis Building) or their Facebook page. ChellyRobert is a partner merchant of UnaCash, an in-store and in-app financial solutions provider.

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Wellness Whispers uses digital innovation to drive substantial growth

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In the ever-evolving landscape of health and wellness, Wellness Whispers has emerged as a standout example of how digital innovation can drive substantial growth. Founded by celebrity mom, podcast host, and entrepreneur Dani Barretto, this Filipino brand is revolutionizing the wellness sector with products designed to enhance daily well-being, from soothing winter melon milk tea to immunity-boosting pomelo juice. By tapping into TikTok Shop’s dynamic platform, Wellness Whispers has expanded its market reach and set new standards for consumer engagement and digital sales.

“We started Wellness Whispers with a vision to offer products that cater to the wellness needs of our customers,” said Dani Barretto, CEO and Owner. “TikTok Shop has been instrumental in turning that vision into reality. The platform’s innovative tools have allowed us to connect with a broader audience and deliver our wellness solutions in a way that resonates deeply with consumers.”

The integration of TikTok Shop’s features into Wellness Whispers’ strategy has been nothing short of transformative. Embracing the platform’s live streaming capabilities and promotional tools, the brand has experienced significant growth, including a remarkable 183% increase during the 8.8 sale. This success story reflects a broader trend where digital platforms are reshaping how businesses connect with consumers and drive sales.

Harnessing the Power of Live Streaming and Promotions

At the core of Wellness Whispers’ success is its strategic use of TikTok Shop’s live streaming feature. By hosting engaging live sessions, Dani Barretto has been able to interact directly with viewers, showcase the brand’s products, and offer exclusive deals. These live interactions have led to a substantial 107% month-over-month growth in live GMV (Gross Merchandise Value) for 2024. The impact of this approach is evident in the impressive sales figures, with live sessions contributing over $171,000 to the brand’s total GMV year-to-date.

“Our live streaming efforts have proven to be a game-changer for us,” Barretto added. “It’s not just about selling products; it’s about creating an engaging and informative experience for our customers. This has helped us build a stronger relationship with our audience and significantly boost our sales performance.”

Innovative Digital Strategies Drive Growth

Wellness Whispers has also adeptly utilized TikTok Shop’s promotional tools to enhance its market presence. During the May 29-31 Payday sale, the brand offered significant discounts, including up to 30% off on Wellness Whispers Sets and exclusive bundles featuring movie tickets and freebies. These promotions were crucial in driving consumer interest and increasing sales.

The brand’s exclusive bundles and flash deals contributed to a notable increase in product sales, with over 40,500 units sold year-to-date. Additionally, Wellness Whispers achieved an overall GMV of $171,000 in 2024, with video GMV contributing $12,000. The brand’s targeted promotions and flash deals were instrumental in achieving these results, underscoring the effectiveness of TikTok Shop’s tools in driving sales and engagement.

“TikTok Shop has been more than just a platform for us; it has been a catalyst for growth. It taught me how to market my brand and myself effectively, boosting my confidence to scale our business. I believe TikTok Shop is a platform where anyone can thrive, and our success with Wellness Whispers is a testament to that potential. As we continue to innovate and grow, we are excited about the future and the endless possibilities that lie ahead,” concluded Barretto.

Future Prospects and Continued Innovation

Wellness Whispers remains committed to evolving within the digital landscape, with plans to further expand its presence on TikTok Shop. The brand’s achievements so far demonstrate the opportunities that digital platforms offer for business growth and customer engagement.

“TikTok Shop is dedicated to empowering creator-entrepreneurs and emerging brands like Wellness Whispers,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines. “Our platform offers robust tools and support to help new businesses grow and connect with their audience. By leveraging features like live selling and targeted promotions, we enable these businesses to establish a strong market presence and drive meaningful engagement. We look forward to seeing how Wellness Whispers and others continue to thrive and innovate on TikTok Shop.”

This 9.9, customers can look forward to exclusive bundle deals on their wellness products, including Duo, Trio, and Complete Sets, with exciting freebies such as tumblers and more. Shoppers will also enjoy a 30% discount on orders with a minimum spend of ₱399, up to a maximum discount of ₱299. Visit Wellness Whispers on TikTok Shop to discover these deals and continue your journey toward better well-being. Enjoy TikTok Shop’s 9.9 All-Out Shopping Sale until today.

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Introducing Triloueva, the Filipino footwear brand making a mark

Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.

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Consumers have become increasingly conscious of their impact on the environment. This shift is particularly evident in the fashion industry, where consumers increasingly seek sustainably produced and ethically sourced products. Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.

Triloueva, a portmanteau of its founder’s name, TRIna LOUisse EVAngelista, began its journey in 2014 with a minimal capital of only PHP5,000. Trina was determined to start a business that would solve her personal struggle: the quest for the perfect footwear for her size 10 feet without breaking the bank or compromising on style.

Sole Searching

Trina is very hands-on when it comes to managing all aspects of her business—from design and branding to advertising her products on social media and burning the midnight oil packing orders for delivery to customers. She also faced the challenges of sourcing suppliers willing to accommodate small orders while maintaining stringent quality standards. This led to her collaboration with the skilled artisans of Marikina, a city known best for the craft of shoemaking. Operating solely with the support of her immediate family, Trina launched her own online footwear business, attracting young professionals seeking a blend of sustainable and affordable work and business casual shoes. Her marketing strategy artfully straddled the line, presenting Triloueva shoes as luxurious yet reasonably priced.

The Triloeuva Trademark

What distinguishes Triloueva from other footwear brands is that Trina embodies the customer mindset herself. “I personally test each and every product to make sure I am satisfied enough for them to go into mass production,” Trina proudly shared. “My regular clients are a crucial part of my brand. I am always all ears for any input they have on my products. I even adapt some of their names for various shoe styles. By doing this, I want them to feel that they are a significant part of the brand, which then leads to their continuous support for Triloueva.”

The average lifecycle for Triloueva shoes is 3 to 5 years, a testament to the quintessential craftsmanship of the artisans Trina collaborates with. The brand gained popularity over time thanks to its top-notch quality and fresh designs.

When the pandemic hit, the brand skyrocketed in popularity as Filipino celebrities and influencers rallied behind local labels like Triloueva. Today, Triloueva products are not just sold online but are also available at major shopping malls in Manila and Alabang.

Going Global

With the ascent of Triloueva’s popularity, they started receiving orders from abroad. This made Trina realize the importance of collaborating with a reliable logistics provider that would prove vital to the success of her company’s operations. “For the past years, I’ve received requests from customers asking me to ship abroad but I had a hard time figuring out the logistics of doing it. When I turned to FedEx for support, I was pleasantly surprised how they were able to activate my corporate account within 24 hours. Since then, FedEx has helped elevate my brand to the next level by opening up more opportunities to ship our products to customers worldwide with utmost convenience,” Trina said.

As a strong supporter of small and medium-sized businesses (SMEs) in the Philippines, FedEx takes pride in offering a robust platform for local entrepreneurs to venture into international markets. With a vast network serving over 220 countries and territories, FedEx empowers SMEs like Triloueva to amplify their global presence. Trina lauds FedEx for its convenient booking, pickup, tracking, and payment processes. “Since I am constantly juggling time between my side hustle and a day job, the convenience and flexibility of using FedEx services has provided great relief for me when needed to manage tedious tasks, giving me more time to focus on my work and business,” added Trina.

The Future of Fashion

Having built a solid name in the fashion world, Trina is even more motivated to expand her business beyond shoes. She envisions a boutique featuring diverse accessories and apparel and dreams of innovating Triloueva’s product line, contemplating the inclusion of unique heel designs through international collaborations with renowned fashion designers. Moreover, Trina is determined to expand her brand’s e-commerce presence and eventually conquer the Asian market.

For aspiring entrepreneurs, Trina’s advice is, “Do not force yourself to keep up with trends.” Amidst competitors shifting their manufacturing hubs for quick sales, she champions quality over fleeting trends.

Discover more inspiring stories from entrepreneurs across Asia Pacific and how FedEx supports SMEs at FedEx Business Insights.

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