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Human Nature announces 261% growth on TikTok Shop

Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.

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Human Nature, the Philippines’ pioneer brand of natural beauty, personal care, and home care products, continues to raise the bar in the local natural products industry by expanding its digital presence through TikTok Shop. By utilizing this platform, the brand has seen significant digital growth and is contributing to the evolving landscape of social commerce.

Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.

Human Nature’s Integration with TikTok Shop

Human Nature’s success on TikTok Shop is marked by a remarkable 261% growth in Q1 2024 compared to the same period in 2023. This achievement underscores the brand’s ability to integrate e-commerce with social engagement by tapping into TikTok Shop’s unique blend of entertainment and shopping.

“TikTok Shop has truly redefined our online sales approach. By engaging with TikTok Shop’s vibrant community and utilizing its interactive features, we have boosted our sales and created more authentic connections with our customers. This platform has empowered us to tell our brand’s story in new and impactful ways, setting a new standard for how we connect and grow with our audience,” said Ms. Anna Meloto-Wilk, Human Nature’s President.

Driving Growth with Livestreaming and Content

Live streaming has become a key growth driver. Since launching live-streaming efforts in March 2023, Human Nature now produces up to four hours of live content daily, engaging audiences with authentic product demonstrations, tutorials, and behind-the-scenes looks at their operations. This strategy has not only deepened customer engagement but also increased sales. The initiative led to a 33% increase in livestream GMV contributions and an impressive 104% rise in brand-led GMV contributions compared to Q1 2023.

Leveraging Strategic Advertising for Broader Reach

Human Nature has further strengthened its TikTok Shop presence through targeted advertising and platform-wide campaigns. Strategic ad spending during key activations and campaigns helped achieve a 3,800% increase in ad-driven Gross Merchandise Value (GMV) and a 1,311% rise in Return on Ad Spend (ROAS) in Q1 2024 compared to the previous year.

Leading the Way for Local Brands in Social Commerce

Human Nature’s journey on TikTok Shop exemplifies how local brands can thrive by embracing social commerce. Through expanding its product range, and implementing dynamic content strategies and strategic advertising investments, the brand has set a benchmark for others in the industry.

As the e-Commerce landscape continues to evolve, Human Nature’s partnership with TikTok Shop is expected to drive even further growth. The brand’s ability to adapt and innovate in this dynamic environment is proof that local brands can flourish in a competitive global market by leveraging platforms that blend entertainment and commerce.

“Human Nature’s journey on TikTok Shop illustrates the exciting possibilities when creativity meets commerce. Their thoughtful use of our platform’s features has fostered stronger connections with their audience and set a new standard for brand engagement. It’s a great example of how local brands can thrive through innovative digital strategies,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines.

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Vietnamese food in San Pablo City’s Pho Viet Nam

When we came across Facebook posts on Pho Viet Nam in San Pablo City in Laguna, we expected to encounter what was experienced in Vietnam (i.e. good food over so-so venue). We expected too much…

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If you’ve been to Vietnam, you’d know that some of the best places to eat at are in those neighborhood eateries; their versions of karinderya, in a manner of speaking, where locals prep good lutong-bahay Vietnamese offerings sans the classy places of expensive restos. Here, the focus is always the food, never the blings.

So when we came across Facebook posts on Pho Viet Nam, located somewhere in San Pablo City in the Province of Laguna, we sort of expected to encounter what was experienced in Vietnam.

@outragemag Looking for #Vietnam food while in #SanPabloCity in #Laguna? We #LGBT checked #PhoVietNam ♬ original sound – Outrage Magazine

Una, this is not the most accessible place even for those with vehicles from Metro Manila. This is because you still have to travel for over an hour (if you’re lucky traffic-wise), and spend on your gas and the toll and so on.

Note that when you’re also along Apolinario Mabini Street, the resto isn’t apparent. It is located at the back of another resto (Joy), so it is very easy to miss. There is, BTW, a small entry at the side of the resto, which leads to an outdoor parking space.

Ikalawa, the actual resto is cheap-looking – e.g. plastic décor, running lights here and there, and so on. Very karinderya; cheap karinderya, for that matter.

Ikatlo, the servers were okay naman; they knew what was on the menu, and – after making quick recommendations – kept you undisturbed to enjoy what you ordered. The orders took some time to be prepped, however; I was even able to order bad-tasting fries from the other resto due to the waiting time.

Ika-apat, how was the food?

Both the ₱245 Beef Noodle Soup and the ₱245 Seafood Noodle Soup weren’t bad naman; but they weren’t good either. You get enough properly-cooked meats, the noodles are sufficient, and so on. Taste-wise, though, they were bland, and no amount of the prepared condiments helped in changing the flavor.

The ₱190 Rice Paper Roll sufficed even if, by and large, it was tasteless. The saving grace: the satay dip since it was rich and nutty and all that.

The ₱160 Meatloaf and Egg Sandwich (the banh mi kep thit va trung) had enough meat naman… and yet was also bland.

Considering the asking prices of this place, you sort of expect a lot, too. Add to that the popularity of the place – e.g. look at all those who dine there, kinukuyog. Alas, the realities when already there are harsher.

Heading to San Pablo to check this place led us to the nearby Dagatan Blvd. surrounding Sampaloc Lake, a must-check place in these parts. So we sort of do not regret heading to San Pablo.

But buod: No, Pho Viet Nam is not worth the dayo; not worth for you to intentionally seek this place out. The food wasn’t bad. But it’s not great, or even good either. It just suffices. And so, particularly for non-locals, the additional expenses for the gas, toll, et cetera make going there not worth it… sorry.

But off we go for more LGBTQIA+ rampa…

Pho Viet Nam is located at 130 Apolinario Mabini Street, San Pablo City, 4000 Laguna.

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Focus on good food and good service at La Cosina Antonio

We found our #LGBT selves in #Pila, #Laguna, where we ended up checking La Cosina Antonio.

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While traveling from Batangas City on the way to Paete, Laguna after an Intersex 101 training workshop, intersex activist Jeff Cagandahan worried where he’d feed us. And then, after a quick discussion with his wife, he suggested La Cosina Antonio, which is apparently a must-check resto in the Municipality of Pila in the province of Laguna.

So we went there, and… how was it for us?

@outragemag #LGBT wandering in #Pila, #Laguna? You may as well try #LaCosinaAntonio ♬ original sound – Outrage Magazine

Una, this is really only convenient to access by locals, or those with private vehicles. Pila, if you must know, is one of the oldest settlements in the Philippines. It is, nonetheless, still largely provincial. And so this place is dadayuhin; you need to intentionally go there as it’s not on the way to major destinations.

Ikalawa, the actual venue is BIG. This one’s an old house converted into a resto with different parts – e.g. for dining, for drinking complete with a performance space for a band, venue spaces, and so on. La Cosina Antonio is, thankfully, well-kept, so that it’s clean, has updated furniture, and so on.

Ikatlo, the staff was okay naman when we were there, able to discuss what’s on the menu, make recommendations… and then prepare the orders and deliver them fast. Very home-y approach, actually, treating guests as regulars.

Ika-apat, how was the food?

The ₱375 Dinakdakan was actually good, the pork belly crispy, the chopped onions and green chilies fresh, and the calamansi-mayo dressing not overpowering.

The ₱390 Sinigang na Hipon was… so-so, not bad though not good either. Pampainit-tiyan. Though, this has to be said, at least di tinipid in the number of shrimps served.

The ₱560 Garlic Pepper Whole Chicken was good; the meat stayed juicy even if the skin was crunchy.

The ₱770 Crispy Pata was also good; crunchy skin and, yes, malamang pata. There are times when you get Crispy Pata that’s basically just skin and bone, no meat at all. Here, we got meat… thankfully.

This place is popular, true (check their Facebook page, LOL). I can be dismissive and say that because, if in Pila, it’s not like you have lots of choices. But truth be told, it’s also because La Cosina Antonio actually has not-bad stuffs to offer… including the okay venue, okay service, and okay food. So check out if you can… or just join us as we look for more LGBTQIA+ lafangan venues…

La Cosina Antonio is located along JP Rizal St., Barangay Sta. Clara Norte, Pila, Laguna.

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Dining in the open in Cebu Province? Check out Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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