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Introducing Triloueva, the Filipino footwear brand making a mark

Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.

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Consumers have become increasingly conscious of their impact on the environment. This shift is particularly evident in the fashion industry, where consumers increasingly seek sustainably produced and ethically sourced products. Home-grown Filipino shoe brand, Triloueva, offers trendy and comfortable footwear crafted from materials like vegan leather, locally sourced fabric, and exquisite wooden heels.

Triloueva, a portmanteau of its founder’s name, TRIna LOUisse EVAngelista, began its journey in 2014 with a minimal capital of only PHP5,000. Trina was determined to start a business that would solve her personal struggle: the quest for the perfect footwear for her size 10 feet without breaking the bank or compromising on style.

Sole Searching

Trina is very hands-on when it comes to managing all aspects of her business—from design and branding to advertising her products on social media and burning the midnight oil packing orders for delivery to customers. She also faced the challenges of sourcing suppliers willing to accommodate small orders while maintaining stringent quality standards. This led to her collaboration with the skilled artisans of Marikina, a city known best for the craft of shoemaking. Operating solely with the support of her immediate family, Trina launched her own online footwear business, attracting young professionals seeking a blend of sustainable and affordable work and business casual shoes. Her marketing strategy artfully straddled the line, presenting Triloueva shoes as luxurious yet reasonably priced.

The Triloeuva Trademark

What distinguishes Triloueva from other footwear brands is that Trina embodies the customer mindset herself. “I personally test each and every product to make sure I am satisfied enough for them to go into mass production,” Trina proudly shared. “My regular clients are a crucial part of my brand. I am always all ears for any input they have on my products. I even adapt some of their names for various shoe styles. By doing this, I want them to feel that they are a significant part of the brand, which then leads to their continuous support for Triloueva.”

The average lifecycle for Triloueva shoes is 3 to 5 years, a testament to the quintessential craftsmanship of the artisans Trina collaborates with. The brand gained popularity over time thanks to its top-notch quality and fresh designs.

When the pandemic hit, the brand skyrocketed in popularity as Filipino celebrities and influencers rallied behind local labels like Triloueva. Today, Triloueva products are not just sold online but are also available at major shopping malls in Manila and Alabang.

Going Global

With the ascent of Triloueva’s popularity, they started receiving orders from abroad. This made Trina realize the importance of collaborating with a reliable logistics provider that would prove vital to the success of her company’s operations. “For the past years, I’ve received requests from customers asking me to ship abroad but I had a hard time figuring out the logistics of doing it. When I turned to FedEx for support, I was pleasantly surprised how they were able to activate my corporate account within 24 hours. Since then, FedEx has helped elevate my brand to the next level by opening up more opportunities to ship our products to customers worldwide with utmost convenience,” Trina said.

As a strong supporter of small and medium-sized businesses (SMEs) in the Philippines, FedEx takes pride in offering a robust platform for local entrepreneurs to venture into international markets. With a vast network serving over 220 countries and territories, FedEx empowers SMEs like Triloueva to amplify their global presence. Trina lauds FedEx for its convenient booking, pickup, tracking, and payment processes. “Since I am constantly juggling time between my side hustle and a day job, the convenience and flexibility of using FedEx services has provided great relief for me when needed to manage tedious tasks, giving me more time to focus on my work and business,” added Trina.

The Future of Fashion

Having built a solid name in the fashion world, Trina is even more motivated to expand her business beyond shoes. She envisions a boutique featuring diverse accessories and apparel and dreams of innovating Triloueva’s product line, contemplating the inclusion of unique heel designs through international collaborations with renowned fashion designers. Moreover, Trina is determined to expand her brand’s e-commerce presence and eventually conquer the Asian market.

For aspiring entrepreneurs, Trina’s advice is, “Do not force yourself to keep up with trends.” Amidst competitors shifting their manufacturing hubs for quick sales, she champions quality over fleeting trends.

Discover more inspiring stories from entrepreneurs across Asia Pacific and how FedEx supports SMEs at FedEx Business Insights.

BizListing

Claim to fame: Fried chicken built Lolo Claro’s

It claims to sell over 400 pieces of #friedchicken per day, so Lolo Claro’s must be good, no? We checked the former mami house turned restaurant in #Cavite during a quick #LGBT wandering.

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So… if a resto claims to sell as many as 400 fried chickens a day, you’re bound to think that what they have may be really good. So we checked Lolo Claro’s Restaurant in Cavite City, one of those restos that can claim that it was built by, yep, friend chicken.

How was Lolo Claro’s Restaurant for us?

@outragemag It claims to sell over 400 pcs of #friedchicken per day, so #LoloClaros in #Cavite must be good, no? We #LGBT checked this former #mami house turned #restaurant ♬ original sound – Outrage Magazine

Una, as background, this place is somewhat historical. Started over 25 years ago by Bernie Ilagan in honor of his late kutsero (horse carriage driver) grandfather, it used to just be a food stall that sold mami, among others, but eventually grew to have multiple branches.

Ikalawa, the branch we visited was easy to find, as it’s along a major road in Cavite City. Yeah, public transport passed the area. And there’s ample open-air parking for those with private vehicles.

Ikatlo, the resto is luma (antiquated). This should also serve as a warning since there, tabletops are peeling, corners are soiled, walls have who-knows-what prints, and so on. The squeamish may say it borders on… dirty, and they won’t be completely wrong.

Ika-apat, the staff was perfunctory – e.g. you have to pester them to clean a table for you, or follow-up an order, et cetera.

Ikalima, how were the offerings?

  1. Claro’s Fried Chicken (₱275 for half, ₱475 for whole) was similar to Max’s chicken – e.g. not that big and not over-fried, but not that tasty and quite dry.
  2. The chopsuey (₱290) was… peculiar. Think deconstructed, and you’d have an idea of their version – i.e. the veggies were steamed or boiled, and the sauce was just poured on top before serving. Good for those who just like steamed veggies; but for those who want chopsuey the traditional way, this isn’t gonna please you.
  3. The kare-kare (₱360) needed more oomph; kulang sa lasa. But at least you get enough laman, from the meat slices to the veggies. And yeah, the bagoong (shrimp paste) was good… even if they didn’t serve a lot.

Lolo Claro’s Restaurant was packed when we visited; we actually had to wait for a table to be vacated before we could eat. So this is a popular resto, indeed. I can’t, and won’t, justify this; to each his own. But we have reservations… with the venue, the staff, the food… And so off we go in search of more lafangan venues…

Lolo Claro’s Restaurant is located at Governor’s Drive corner Naic Indang Road, Cavite City.

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BizListing

From coffee to rice meals: The Foam Coffee business model

The search for a good cup of coffee is what led us to Foam Coffee, which – it must be pointed out – is more of a resto than a café.

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Baguio City has always been a must-visit place for foodies, thanks to the many culinary offerings from the Cordillera region (think pinikpikan, etag and binaod, among others). But – whether you agree with us or not, particularly since you may know some venues we don’t – one of the biggest challenges we encountered was looking for good kape.

The search for a good cup of coffee is what led us to Foam Coffee, which – it must be pointed out – is more of a resto than a café.

So, how was our visit to Foam Coffee?

@outragemag Looking for #kape in #FoamCoffee in #Baguio, only to end up eating not-cheap #ricemeals ♬ original sound – Outrage Magazine

Una, this is easy to locate, as it’s right across the city hall of Baguio.

Ikalawa, the place itself is sterile-looking. Yep, maaliwalas siya (it’s airy), newly-furnished, is clean, and so on. But when we were there, it also felt quite impersonal, and didn’t feel like a community café or something.

Ikatlo, this is a self-service and CLAYGO (clean as you go) venue. Meaning, you won’t really engage with the staff as they’re there just to take and then give you your order, and then clean up after you if you failed to follow the CLAYGO policy. This adds to the making of this place as impersonal.

And ika-apat, how were the offerings?

So… the original intent was to grab coffee since this was repeatedly highly ranked by reviewers. Alas, the ₱120 Americano was, to start, not even that warm anymore when served. And taste-wise, it was almost like it was watered down.

The rice meals that we ended up also trying were actually not bad. The ₱230 Orange Chicken (orange-glazed chicken with rice) tasted… orangey, sweetish and yet citrusy. The ₱270 Bulgogi Tapa (thinly sliced Korean beef that’s marinated in sweet and salty soy in garlic butter, with rice and eggs), meanwhile, was sweet and savory. The rice in both dishes was good, too; flavorful so that even sans the toppings, already a meal.

For us, if there’s one issue with the rice meals, it’s the size of the servings. Particularly the ulam (viand). You will not get a lot. Which, for us, makes this place a somewhat pricey silog-like venue.

Foam Coffee has a market – e.g. check those who study while there. This is understandable even with the place’s limits. But we’re off elsewhere… perhaps in search of good coffee, as businesses should have if they use the word in their business name.

So off we go in search of more lafangan venues…

Foam Coffee is located at Upper G/F Travelite Hotel, Shuntug St., Baguio City. For more information, contact 0977 602 3750.

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Following the footsteps of coffee chains as a biz model for Baguio City’s Rebel Bakehouse?

When you check lists of places for foodies, many of the same venues are mentioned… and one of those is Rebel Bakehouse. We checked the food biz.

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Baguio City has become a must-visit location for those looking for good – or at least well-promoted – restaurants. But we noted that when you check lists of places for foodies, many of the same venues are mentioned… and one of those is Rebel Bakehouse.

We checked the branch right beside the Baguio Cathedral of Our Lady of Atonement, and… how was it for us?

@outragemag #LGBT checking #RebelBakehouse in #Baguio to ascertain if it's a good alternative to #starbucks, #CBTL ♬ original sound – Outrage Magazine

Una, the place is tricky to find… at least for non-churchgoers. We actually thought it’s in some street parallel to the church; instead, it’s actually right inside the church’s compound.

Ikalawa, if there’s a word to describe the venue, it’s maaliwalas (airy). The venue is divided into spots – e.g. there’s the upper floor, the inside, and the seats outside. Since Baguio City can still get cool, or even cold, open-air din siya, though this also means that flies from outside can (and do) enter the premises.

Ikatlo, the workers are chill. If asked, they can elaborate on what’s being offered; otherwise, if you don’t engage with them, they’re typical café staff… there but not there.

Ika-apat, how was the food? TBH, since we just came from a heavy meal, we just tried some of their breads and drinks.

  1. The Classic Pain Au Chocolat (₱150) and the Cinnamon Bun (₱180) looked pretty, easily reminding me, personally, of breads in some bakery in Paris. But… taste-wise, they’re not remarkable. We’d go as far as saying that they both tasted the same… just like croissant. The dark chocolate inside the former was, at least, good; but the cinnamon was not even apparent in the latter.
  2. The kape (₱110), served black, was so-so. I – sadly – really can’t even remember drinking it.

We’re not sure the way to beat Starbucks or Coffee Bean & Tea Leaf is to mimic them. Which is how being in Rebel Bakehouse felt like; as if we were in one of the international coffee chains’ branches in Tagaytay. This isn’t to say this is bad… even considering our misgivings with the breads and kape. After all, this is still an okay, and local, option.

Perhaps if we visit again, if at all, we’d try their meals na. But until then, join us as we look for more lafangan venues…

Rebel Bakehouse is located right beside the Baguio Cathedral of Our Lady of Atonement, at CH6X+WM4, Upper Bonifacio St., Baguio City.

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