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Yummy mouthfuls from Chubby Joe

Curious with Texan dining? It’s in Metro Manila via Chubby Joe.

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Joseph Leonard F. Ansis used to work as an OFW. But “being away from my family was very hard, especially during special occasions. This triggered me to think of a business that could sustain my family and at the same time something that I love doing.”

And since he “loves cooking ever since I was a child”, he opened Chubby Joe in November 2019 with a startup capital of PhP40,000 (a big chunk going to the smoker, which is the equipment used for cooking/smoking the meats).

And yes, he said, “this is a profitable venture because smoking meats business is not yet saturated. There are only few artisans who are patient and willing to spend at least eight to 10 hours to perfect the craft of smoking meats the authentic way.”

This is – obviously – what makes Chubby Joe stand out.

“We do it low and slow to achieve the right smoky flavor; we smoke the meats for at least six to eight hours using local wood with no shortcuts, not baked, not boiled, no liquid smoke and no added preservatives,” he said.

Of course having their own recipe for the meats and sauces which is made from scratch helps. “We spent a lot of time and resources doing trial and error to achieve the correct balance of taste.”

And what are your bestsellers?

Be sure to try the Smoked Pork Ribs and Smoked Angus Beef Short Plate. Add to these the white BBQ sauce called the “Pacifier”.

This is Texan dining in Metro Manila; a definite must-try.

For more information or to grab the offerings of Chubby Joe, head to FB or Instagram: @itschubbyjoe.

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Making a mark through artsy food: Lessons from Tsokolateria Artisanal Café of Baguio City

Tsokolateria Artisanal Café is this artsy resto in Baguio City, offering artisanal offerings.

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We were looking for breakfast in Baguio City, and, while Googling, among the most recommended was Tsokolateria Artisanal Café… which we decided to check since too many of the other options were still closed (some opened from 9.00AM onwards, which was entering brunch hours already).

Now… how was this place for us?

@outragemag #LGBT checking the artsy but pricey #artisanal food of #tsokolateriabaguio Tsokolateria Artisanal Café in #Baguio ♬ original sound – Outrage Magazine

Una, the place isn’t hard to find naman. Coming from the marketplace in Baguio, you – basically – just walk along Session Road, lampas ng SM Baguio and The Baguio Cathedral of Our Lady of the Atonement. It could be tedious particularly for the non-fans of walking (reminds you of the hilly roads of San Francisco), but… you can just consider this as your exercise, too.

Ikalawa, the actual place is okay naman. The place, which combines two venues – Tsokolateria and Pamana – is non-airconditioned yet well-ventilated, with lots of seating available. There are elements that may not be to everyone’s liking – e.g. those scary statues in front of the restaurant (particularly the ones seating on the stairs, which could be mistaken for real people), as well as those cheap-looking plastic plants hanging on the ceiling of the venue.

Ikatlo, the workers were okay naman. They were able to explain what’s on the menus (and how Tsokolateria differed from Pamana), and they weren’t intrusive at all (they let you be, as needed).

Ika-apat, how was the food?

  1. The Adobo Overload (chicken adobo topped with roasted cacao garlic and crispy adobo flakes, ₱535) was not maalat/salty, and so okay. But – even with the add-on well-seasoned veggies as side dish, as well as the black rice – you really don’t get much. So you’re basically paying for a deconstructed version of adobosilog for over ₱500.
  2. The House Waffle, Bacon Belly Arugula & Eggs (₱485) was interesting – e.g. the waffles were fried (this one’s yummy); those cherry tomatoes were fresh (another plus); the eggs, although small, were well done; and that meat was… bagnet-like.

Don’t get us wrong: This place is not bad at all. But – considering its asking prices – it’s not great, either. This is an okay-to-consider venue if you’re willing to cough up more than you should, more than is deserved so you can try food repackaged to be artsy.

Try lang… or discover others… as we do as we search for more lafangan venues.

Tsokolateria Artisanal Café is located at Igorot Stairs, Upper Session Rd., Baguio City. For more information, contact 0927 323 6513 or email inquiry@happyconceptgroup.com.

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A Filipino family brand goes global through craft, customization and smart logistics

Founded in the early 1980s by Carlito Atienza, a master tailor in Metro Manila, Caster Sportswear began with a clear mission: to fill the gap for affordable yet high-quality customizable sportswear.

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In the dynamic world of sports apparel, success demands more than quality—it calls for vision, innovation, and the courage to push boundaries. These values have been at the heart of Caster Global Sports Inc.’s journey to becoming a trusted name in the industry.

Founded in the early 1980s by Carlito Atienza, a master tailor in Metro Manila, Caster Sportswear began with a clear mission: to fill the gap for affordable yet high-quality customizable sportswear. Carlito’s craftsmanship and commitment quickly earned the brand a reputation among discerning clients, including major banks and universities.

For decades, Caster thrived locally, but it was the fresh perspective of the second generation that unlocked its global potential—transforming a homegrown brand into an international player.

Going global

The turning point came with the next generation. Butch Atienza, vice president, Caster Global Sports, brought a global perspective from his experience at a multinational company. He saw that there was a growing demand overseas for the personalized kits his family has been producing for decades. At that time, Caster was well-known for making uniforms for local corporate clients. But expanding internationally meant rethinking logistics and embracing a bigger vision for growth.

Butch researched logistics providers and found FedEx. “We began shipping with FedEx in the early 2000s after finding the promotional box rates really attractive,” Butch shares. “Back then,we were sending five to nine packages a week, until a FedEx representative noticed our volume and visited us to open an account.”

This collaboration, now spanning more than 20 years, lowered the barrier to exporting and helped Caster Global test foreign markets without overcommitting resources. Shipments to the U.S. now take two to five days, shortening the feedback loop between customer and manufacturer.

Standing out in a crowded market

Caster’s competitive edge isn’t simply speed. In a market crowded with about 20 local competitors, the company leans into craftsmanship and customization for differentiation. While many suppliers focus on basic sublimated prints, Caster offers embroidery, tailored designs and one-off recreations. Customers can send a photo and receive bespoke sportswear. This service resonates with buyers in the U.S. and Europe who seek distinctiveness over off-the-rack sameness.

Behind the promise is a disciplined production process. Every order begins with a specifications sheet and sample production before mass rollout- a simple quality-control step that reduces costly mistakes. Investment in new equipment like full-body printers and modern embroidery machines , further improves consistency and throughput. Typical lead times range from two to three weeks for small runs (50–100 pieces) to three to six weeks for larger orders (around 1,000 pieces), allowing the company to serve both grassroots clubs and larger teams.

When errors occur, Caster communicates costs and options clearly, ensuring transparency to customers who have generally accepted the need to cover replacement shipping because of the service’s perceived value. This trust, coupled with responsive customer support, has turnedone-time orders into repeat business.

Scaling a manufacturing business means jugglingcash flow, balancing bespoke work with high volume production, and maintaining consistent quality as demand rises. These challenges shaped Caster’sstrategic decisions: standardizing specifications, documenting workflows, and partnering with a logistics provider that can scale with them.

Lessons from the past, and hopes for the future

Looking ahead, Butch is exploring international franchising and partnerships. Interest has come from clients in Australia, Malaysia, the United States and Switzerland, and the company is studying franchising models and assessing options. Locally, discussions have begun about sponsorships and collaborations with larger sports organizations, including talks around the Philippine Basketball Association.

For Philippine entrepreneurs watching from the sidelines, Butch’s advice is pragmatic: focus on product quality, invest in customer service, and build partnerships that reduce friction when expanding abroad. “Shipping reliably was a game-changer for us,” he says, noting that logistical confidence made it possible to sell beyond the Philippines without compromising service.

From Carlito Atienza’s vision in the 1980s to Butch’s global expansion in the 2000s, Caster Global Sports Inc. proves that Philippine craftsmanship, family values, and strong partnerships can push businesses to thrive in the global market. As they look to 2026 and beyond, this family business built on skills, quality, and innovation is only getting started.

Discover more inspiring stories from entrepreneurs across Asia Pacific on FedEx Business Insights.

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Thriving by selling affordable steaks in the middle of Baguio City

We checked (for the second time) one of Baguio City’s popular steakhouses: Sizzling Plate.

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Truth: The first time we visited Sizzling Plate along Session Road in Baguio City, we were surprised. For a not-classy (and some may even say shabby and karinderya-looking) steakhouse, what the place offered were actually better-than-okay food – e.g. the steaks were properly cooked, the fries crunchy, the soup not runny, and so on.

@outragemag Looking for cheap #steaks in #Baguio? We #LGBT ♬ original sound – Outrage Magazine

Truth: Sometimes, for good memories to stay good, don’t revisit to recreate them… which we unfortunately did by revisiting Sizzling Plate during a recent Baguio City trip.

And, sadly, the second time was such a letdown we wondered why we even liked it when we visited it for the first time.

Harsh? Perhaps… but let us explain why…

Una, this place – which was established in 1978 by couple Mike and Edna Anton – is very easy to find, as it sits right in the middle of Session Road, which is in the very center of Baguio City’s commercial area.

Ikalawa, décor-wise, the place looks rustic… like a Filipinized version of some rancher’s diner filled with wooden chairs and wooden tables and so on. Let it be said, however, that this place could use an upgrade – e.g. it looks dated (the “before” if this is to be renovated by Chef Gordon Ramsay in Kitchen Nightmare), has dated stuff (like those flimsy cutlery), and so on.

Ikatlo, the workers are still nice. We remembered some of them from our past visit, and while they – understandably – couldn’t remember all their diners, they were still pleasant while serving (e.g. could explain what’s on the menu, delivered the correct orders, and so on).

Ika-apat, how was the food?

  1. Y’all get free mushroom soup… which is, basically, a watery concoction that tasted like it was made from powder mix. Particularly when Baguio City gets cold, this should suffice to warm you while waiting for your food.
  2. All steak meals came with fries (stuffed under the slab of meat, so that when they reached us, we just got burnt potato slices that were too soggy to be called fries); veggies (though we really just got a few Baguio beans); and Java rice.
  3. The Australian Porterhouse (₱460) was smaller albeit thicker. Meanwhile, the T-bone Steak (₱420) was bigger-looking and yet thinner. Always remember that with sizzling steaks, the meat gets overcooked – i.e. we ordered medium rare, but by the time we ate, the meats were already well done. Also, both steaks served to us tasted too margarine-y… and too chewy to be enjoyable at all.

In truth, Sizzling Plate continues to be really popular. Understandably so because of: 1. it is historic; 2. it’s location (right in the middle of Session Road in the middle of Baguio City); and 3. cheap goods. But – for us – Baguio City actually has more to offer that should be checked, including alternatives to this venue (e.g. the fillet mignon of Café by the Ruins is same-priced, but way, WAY better). So, puwede magtiis here, or go discover is the advice.

And so off we go as we search for more lafangan venues…

Sizzling Plate is located at 86 Session Rd., Baguio City.

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