3 Tips to market a medical spa

Marketing a medical spa is highly competitive and difficult. realdrseattle, which claims to “get medical spas more valuable leads using the latest marketing strategies”, offers the top 3 tips for how to market a medical spa, and one tool that satisfies them all.

#1: Transparent Pricing

In today’s market, potential patients do not have the time or patience to schedule multiple consultations until they find the spa with the procedures and price point they want. Instead, if you are straightforward and honest about your pricing, patients will respect your business more, know what to expect, and move on if they would not book due to price. This gives you better quality leads and earns patient trust.

#2: Engagement

People visiting your website do not want to be bored. Your website should be attractive and engaging. Website content is one way to do this, but content will not universally engage everyone. Additionally, most people are likely to skim it. Instead, find ways to engage leads and visitors that keep them on your website longer, entertain them, and lead them to convert.

#3: Utilize Multiple Contact Methods

When you obtain a lead, it is best to capture the main methods of communication: phone number and email. That way, you can reach the lead via call, text, and email, instead of relying on one form of communication. This makes the lead more likely to book and gives them multiple ways to contact you.