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Susie’s Cuisine: Where tradition and innovation converge

For Kapampangan delicacy store Susie’s Cuisine, technology is a way to strengthen culinary heritage – striking a balance between adopting technology and preserving Pampanga’s cultural culinary identity.

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The advent of modern technology has rendered traditional methods obsolete, and old practices are easily swept away by innovation.

But for Kapampangan delicacy store Susie’s Cuisine, technology is a way to strengthen culinary heritage – striking a balance between adopting technology and preserving Pampanga’s cultural culinary identity.

“Susie’s Cuisine started in 1972. Apung Aning or Ms. Anicia Ayson, a dentist by profession, was encouraged by her family and friends to open up a food business because of her expertise in cooking. She set up a carinderia at Nepo Mart, serving merienda like pancit palabok, tibok-tibok, and botche,” shared Rowell Cabayao, Operations and Marketing Lead I of Susie’s Cuisine.

Taking pride in its delicacies as the country’s culinary capital, the restaurant drew in both local patrons and tourists as it offers the reminiscent taste of authentic Kapampangan cuisine.

“Although our stores may appear modern, our pancit and pasta dishes are still prepared the way Apung Aning used to cook them. For our rice cakes, we don’t use machines to mix ingredients; we still do it manually,” Cabayao added.

While the business remains committed to old cooking methods, evolving some operational processes became imperative due to the COVID-19 pandemic. As such, Susie’s Cuisine gradually evolved to adapt to the changing needs of customers.

They established their presence in social media and online delivery platforms, which expanded their visibility, leading to an increase in the volume of orders they receive daily.

To their advantage, the enterprise found an ally in the form of Converge that has been their reliable support in keeping the harmonious interplay of technology and heritage in their restaurants.

With Converge providing high-speed fiber connection, their store crews are equipped to engage with customers either online or face-to-face, ensuring goods are available for sale as they keep track of their inventory in real-time. At the same time, advanced orders are catered to, satiating the kakanin cravings of customers even if they are away from Susie’s Cuisine.

Uplifting small-scale businesses, Converge flexiBIZ extends a value-for-money internet service that powers enterprises to boost productivity and efficiency, allowing them to optimize their operations as they aspire for growth.

Depending on their chosen plan between flexiBIZ Daytime or flexiBIZ Peak, SME subscribers may opt to double their bandwidth to operate during the day or obtain a premium service that delivers consistent high-speed connections regardless of time.

“How Converge treats and accepts Susie’s Cuisine is like a family. Because we’ve been together for a long time, whenever we run to them, we’re sure to feel the care and nurturing of a true Filipino,” Cabayao said.

In the near future, Susie’s Cuisine intends to continue adjusting to current trends and maximize technology to strengthen their delivery of Pampanga’s culinary offerings. Soon, the business eyes to transform their restaurant into a place where people can enjoy reliable internet as they indulge in savory Kapampangan dishes on their table.

“One thing we prioritize in Susie’s Cuisine is providing the Kapampangan service. As they say, customers are our family. They are not just customers but for us, they are family,” Cabayao noted.

Converge Information and Communications Technology Solutions, Inc. is the fastest-growing fixed broadband service provider in the Philippines. It is the first to run an end-to-end pure fiber internet network in the country, providing Filipinos simple, fast, and reliable connectivity. Aside from broadband services, Converge also offers integrated data center and network solutions services.

With over 680,000 kilometers of fiber optic assets nationwide, it has one of the most extensive fiber networks in the Philippines.

With this fiber-powered network, Converge provides premium world-class digital experience for residential, enterprise, and wholesale customers.

Go to https://www.convergeict.com for more information.

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Halo-halo hunting to find Street Halo-Halo Milky Ice

#LGBT checking a #halohalo ‘specialist’ in #Manila to compare it with #Chowking, #Razons, and those from #streetvendors.

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Tag-init, for many Filipinos, means finding the perfect halo-halo. You can just grab one from those street vendors; almost always, they’re the best. But for those without access to those off-the-street halo-halo vendors, the next best versions would be those from supposed halo-halo specialists… such as Street Halo-Halo Milky Ice, which – like Icebergs and Razon’s – eyes to be known for giving this Pinoy dessert a twist.

@outragemag #LGBT checking a #halohalo ‘specialist’ in #Manila to compare it with #Chowking, #Razons, and those from #streetvendors ♬ original sound – Outrage Magazine

Kumusta naman ang experience sa Street Halo-Halo Milky Ice?

Una, this biz actually has sit-down venues – e.g. the one we checked in Santa Ana in the City of Manila. But exactly because they have to pay for a dining venue, they don’t just offer halo-halo, but also so-so Mexican food. At least the space isn’t bad naman, and allows you to enjoy your halo-halo away from the humidity outside.

Ikalawa, slight maingay ang staff – e.g. when taking orders from foodpanda, or when chatting with each other. Promise, disturbing siya.

Ikatlo, kumusta ang halo-halo and the Mexican snack? More particularly, we tried the ₱150 ube halo-halo and the ₱200 taco?

  1. With the halo-halo, the winning element is supposed to be the shaved ice since timplado na, so may additional lasa. However… the shaved ice used here may not be lumpy as the one in Chowking, but it not as smooth as Razon’s either.
  2. If eating at Razon’s, you know there’s not a lot of sahog. But here, even if you do get more, nothing was memorable.
  3. Lasa-wise, the halo-halo was quite bland… even with all the sahog and all.
  4. The three pieces of tacos were so-so, tasting more like some inuman venue’s beef nachos than anything else. Overloaded with fake-tasting cheese, this appears like someone’s false idea of what Mexican food really is.

If, in the past, we craved for halo-halo during summer when the heat becomes intolerable, nowadays, that halo-halo craving is now what’s normal. Climate change is real, for real. So Street Halo-Halo Milky Ice has a captured market na. But if you can find others pa rin… like those selling halo-halo in street corners, try them as well. You’re bound to be pleased more for less the price.

So off we go for more lafang venue search…

Street Halo-Halo Milky Ice is located at 2241 Syquia St., Santa Ana, City of Manila, Metro Manila.

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Offering steaks in Bulacan via Project Steak

Attraction-wise, #Bulacan isn’t on top of tourists’ lists. But food-wise, it – surprisingly – has a handful of worthy offerings. We checked one, a #steakhouse comparable to those in Metro Manila.

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Bulacan may be a big province, but tourists will – admittedly – have a harder time looking for places to visit here. Unless you’re into hard-to-reach natural wonders, or churches, churches, and even more churches.

There’s something surprising in Bulacan, though: that is, there are actually a lot of not-bad dining venues there… which was what led us to discovering Project Steak.

How was the place for us?

@outragemag Lost in #Bulacan and looking for okay #food? We checked the #steak #fishandchips of @projectsteakbaliwag in #baliuagbulacan for this #LGBT ♬ original sound – Outrage Magazine

Una, Bulacan is a big province, so if you’re nowhere near Baliuag, you may find this place too hard to go to (particularly if you’re not driving). This is over an hour away from the City of Manila, passing through Obando, Bocaue, Guiguinto, Malolos, Pulilan, et cetera… so yeah, this isn’t the most accessible place to go to.

Ikalawa, the actual resto is actually small; seriously small. Luckily, there are two seating areas, so to speak. The resto itself has an airconditioned room that can only seat a handful; and a non-airconditioned area that it shares with Mimi’s, the café beside it. The airconditioning isn’t that cold naman, so staying outside may make sense particularly for those who are claustrophobic.

Ikatlo, keri naman ang personnel, able to explain what’s on the menu.

Ika-apat, how was the food?

  • The Fish and Chips (₱300) was actually good, comparative to those from delis in – say – some suburb in Australia. The fish wasn’t malansa, was properly battered, and was well cooked. The chips – or fries – naman were of good quality, not disintegrating to the touch.
  • The Meatballs Tomato (₱250) was so-so; that is, the meatballs tasted nice, but the pasta was just too sweet. Ganito: If you added more pasta, the sweetness of the sauce would still overhwlem.
  • The Signature Ribeye Steak (₱550) was a bit small, though not surprising considering the asking price. Ordered MR, it was properly done, with the meat still juicy. You don’t get a lot of accompanying veggies; though the eggs we ordered in place of the potatoes were well done.
  • The Surf and Turf (₱650) was basically a Ribeye Steak… with grilled shrimps. For both steaks, if there’s a major comment, it’s the lack of seasoning. Yeah, you can just add salt and pepper; but it tastes different when meat is seasoned before or during cooking since nanunuot ang lasa. The mashed potato was too margarine-y, and so was so-so. The shrimps were good even if they were somewhat small.

Is it worth to dayo, to target Project Steak? If you’re nearby and are looking for affordable steaks, perhaps. The ambiance is good, the offerings are presented well (check the plating!), and so on. But if it’s too far for you, and if there are other options for the same price wherever you may be, stay there na lang. That way, walang sisi.

Otherwise, join us as we look for more lafang venues.

Project Steak is located along Doña Remedios Trinidad Hwy, Baliuag, Bulacan. For more information, contact 0939 708 7839 or 0923 631 2559.

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The success story of Northeast Business Solutions, a homegrown tech company based in Norzagaray, Bulacan

Introducing Northeast Business Solutions, Inc. (NBSI), a Bulacan-based software company specializing in timekeeping, human resource management systems (HRMS), and payroll.

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For Michael Sta. Maria, success didn’t begin with software. It started with sacrifice.

Long before he led a growing enterprise resource planning (ERP) software company serving clients across the country, Sta. Maria was a young professional from Norzagaray, Bulacan who spent many years working away from home, missing important family moments in pursuit of stability.

“I really wanted to give back the investment and time to my family, as well as the time to myself. I never thought it would be possible. Before, I would doubt myself, but eventually, after almost ten years, we now see that, while we struggled in the past, we are now established and can run the business well and continue to grow it,” he shares on the latest episode of ROI’d to Success, the podcast collaboration between PLDT Enterprise and Hustleshare.

That turning point came in 2016, when Sta. Maria decided to take a leap of faith and build something from the ground up. The result was Northeast Business Solutions, Inc. (NBSI), a Bulacan-based software company specializing in timekeeping, human resource management systems (HRMS), and payroll.

What started as a homegrown solution to a common business problem — reliable and affordable payroll software — soon evolved into an enterprise payroll and timekeeping solution catering to small and even very large-sized companies. By 2018, NBSI had successfully launched its product in the Philippine market. But the story behind the code is as powerful as the tech itself.

Building a Business with Heart

For Sta. Maria, NBSI was never just about growth, it was about reclaiming time, not only for himself but for others in his community.

Coming from a humble background, he poured himself into mastering software development. His early career took him far from home, requiring long hours and frequent travel. But with his family’s unwavering support, he eventually found the courage to strike out on his own.

Sta. Maria also believes that no business thrives in isolation, emphasizing that, “It is very important to listen to our team. I’ve learned a lot over the past few years about the business from my people. Our employees are truly our ambassadors. And, of course, how they represent themselves is a direct reflection of our company.”

Today, NBSI serves as a pillar of local employment in Norzagaray, providing opportunities for young professionals to pursue careers in tech.

“My advice to aspiring entrepreneurs is simple: If you plan to start your own business, be prepared for challenges—they are part of the process. But you will reap the rewards later. You can do it,” he adds.

Tech, Trust, and a Reliable Connection

NBSI’s growth, however, didn’t happen in isolation. Behind its ability to deliver reliable solutions to clients lies a strong digital backbone provided by PLDT Enterprise’s iGate.

“PLDT Enterprise helped us achieve zero downtime in internet connectivity,” explains Sta. Maria. This dependable connection allowed NBSI to provide seamless service to businesses relying on them for sensitive, time-critical operations.

“Thanks to PLDT Enterprise, our productivity increased by over 15%. Our client base grew, while our total working hours decreased—reflecting improved efficiency,” Sta. Maria shares.

Looking ahead, NBSI plans to expand further with PLDT Enterprise’s broadband upgrades and Smart 5G Postpaid Plans, a move that will better connect its mobile workforce and help support its rapidly growing client base.

A Platform for Progress

For PLDT Enterprise, supporting MSMEs like NBSI means amplifying their own stories.

“Through stories like NBSI’s, we see how meaningful technology adoption drives real, measurable business outcomes,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise. “Through ROI’d to Success, we give entrepreneurs a platform to share their stories, highlighting how they harness digital solutions to overcome challenges, grow their businesses, and inspire others.”

You can listen to the full ROI’d to Success episode featuring Northeast Business Solutions, Inc. now on Hustleshare via Spotify.

To discover more inspiring stories and learn how PLDT Enterprise’s solutions empower businesses, visit https://bit.ly/pldtenterprise-ROId-nbsi-pr.

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