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Calliah Fashion rises (with help from TikTok Shop)

In the fourth quarter of 2024, Calliah Fashion became one of the Top 20 Womenswear Sellers on TikTok Shop, driven by strong Self-LIVE GMV performance.

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From its humble beginnings in 2020, Calliah Fashion has quickly risen to prominence on TikTok Shop and evolved into a well-loved local women’s fashion brand. Founded by Divine and McAnthony Aguilar, Calliah draws inspiration from their daughter and symbolizes beauty, strength, and individuality–values that are now reflected in their designs and business operations.

In the fourth quarter of 2024, Calliah Fashion became one of the Top 20 Womenswear Sellers on TikTok Shop, driven by strong Self-LIVE GMV performance. Through their strategic use of TikTok Shop’s ACE Indicator System—Assortment, Content, and Empowerment—Calliah Fashion has built a successful e-commerce presence, driving substantial growth in just a few years.

Thriving with Assortment and Strategic Product Launches

Calliah Fashion’s journey on TikTok Shop has been powered by a carefully curated assortment of products that resonate with their audience. They gained significant traction with monthly exclusive releases, especially highlighted during campaigns like Buy Local, Shop Local, where they introduced compelling deals such as Buy 1 Get 1 offers and high-discount product listings. These moves helped boost their Shop Tab GMV significantly.

Their strategic product bundling also contributed to rapid growth. The Chinese New Year 3-Pax Shorts Bundle, for example, saw an incredible 333% year-over-year (YOY) GMV growth during the December 2024 Buy Local, Shop Local campaign, compared to the same period in 2023, as shoppers prepared for Chinese New Year 2025. This success is just one example of how Calliah’s ability to create thematic bundles quickly captured the attention of TikTok Shop users and became top-selling items during livestream events.

“Our brand has always been about empowering women to embrace their own style, and TikTok Shop has provided us with an incredible platform to do just that,” said Divine Aguilar, co-founder of Calliah Fashion. “The platform’s tools and the strong community of women on TikTok Shop have helped us reach new heights, especially with our exclusive product launches and bundles that truly resonate with our customers.”

Content-Driven Success: Livestreams and Affiliates

Content has been key to Calliah Fashion’s success on TikTok Shop. By strengthening their affiliate relationships and creating themed PR packages, the brand maximized the impact of livestreams and product features. Calliah’s livestreams gained notable traction during special events, including an exclusive collaboration with fellow Buy Local, Shop Local seller Josefina’s Kitchen, further elevating their visibility.

Through strategic use of TikTok Shop’s in-app resources and social media promotions, Calliah was able to amplify its reach. The result was a 17% increase in LIVE GMV in November 2024 and an even greater 49% increase in December 2024 during the Buy Local Gems feature. Their efforts in optimizing livestreams were mirrored in their Affiliate GMV, which saw an uplift of 100% in October 2024 and 165% in December 2024 as they tapped into their growing affiliate network.

“Calliah Fashion’s success on TikTok Shop is a testament to the power of authentic connections,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “By embracing livestreaming and exclusive product launches, they’ve built a strong community of empowered women, turning creativity into growth. We’re proud to support brands like theirs in shaping the future of Philippine fashion on TikTok Shop.”

Empowering Growth Through Learning and Leadership

Beyond product strategy and content, Calliah Fashion’s success is also a result of their commitment to personal and professional growth. Calliah Fashion was one of only two Philippine-based sellers invited to represent local craftsmanship at the ASEAN Business and Investments Summit in Laos in November 2024. This prestigious event gave the brand an opportunity to showcase its products to international organizations and world leaders, including Philippine President Ferdinand Marcos Jr.

Additionally, Calliah was featured in the #SarilingAtin docuseries on TikTok Shop, where they were able to promote their commitment to local craftsmanship and share their journey as a Filipino seller. These empowerment initiatives, coupled with their participation in campaigns and seminars, helped propel Calliah Fashion to achieve a remarkable 87% quarter-on-quarter growth, making them one of the fastest-growing womenswear brands on TikTok Shop in early 2025.

A Bright Future for Filipino Fashion

Calliah Fashion’s remarkable growth on TikTok Shop showcases how a local brand can leverage digital tools to connect with customers and scale rapidly. From their product assortment to content strategies and empowerment efforts, Calliah has become a prime example of how e-commerce can drive success for small businesses in the Philippines.

“Our journey is just beginning,” Aguilar added. “We’re proud of what we’ve accomplished, but we know that with the support of TikTok Shop and the community we’ve built, the future is even brighter. We are excited to continue growing and empowering women through fashion.”

To discover more of Calliah Fashion’s latest styles, visit their official TikTok Shop page.

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Focus on good food and good service at La Cosina Antonio

We found our #LGBT selves in #Pila, #Laguna, where we ended up checking La Cosina Antonio.

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While traveling from Batangas City on the way to Paete, Laguna after an Intersex 101 training workshop, intersex activist Jeff Cagandahan worried where he’d feed us. And then, after a quick discussion with his wife, he suggested La Cosina Antonio, which is apparently a must-check resto in the Municipality of Pila in the province of Laguna.

So we went there, and… how was it for us?

@outragemag #LGBT wandering in #Pila, #Laguna? You may as well try #LaCosinaAntonio ♬ original sound – Outrage Magazine

Una, this is really only convenient to access by locals, or those with private vehicles. Pila, if you must know, is one of the oldest settlements in the Philippines. It is, nonetheless, still largely provincial. And so this place is dadayuhin; you need to intentionally go there as it’s not on the way to major destinations.

Ikalawa, the actual venue is BIG. This one’s an old house converted into a resto with different parts – e.g. for dining, for drinking complete with a performance space for a band, venue spaces, and so on. La Cosina Antonio is, thankfully, well-kept, so that it’s clean, has updated furniture, and so on.

Ikatlo, the staff was okay naman when we were there, able to discuss what’s on the menu, make recommendations… and then prepare the orders and deliver them fast. Very home-y approach, actually, treating guests as regulars.

Ika-apat, how was the food?

The ₱375 Dinakdakan was actually good, the pork belly crispy, the chopped onions and green chilies fresh, and the calamansi-mayo dressing not overpowering.

The ₱390 Sinigang na Hipon was… so-so, not bad though not good either. Pampainit-tiyan. Though, this has to be said, at least di tinipid in the number of shrimps served.

The ₱560 Garlic Pepper Whole Chicken was good; the meat stayed juicy even if the skin was crunchy.

The ₱770 Crispy Pata was also good; crunchy skin and, yes, malamang pata. There are times when you get Crispy Pata that’s basically just skin and bone, no meat at all. Here, we got meat… thankfully.

This place is popular, true (check their Facebook page, LOL). I can be dismissive and say that because, if in Pila, it’s not like you have lots of choices. But truth be told, it’s also because La Cosina Antonio actually has not-bad stuffs to offer… including the okay venue, okay service, and okay food. So check out if you can… or just join us as we look for more LGBTQIA+ lafangan venues…

La Cosina Antonio is located along JP Rizal St., Barangay Sta. Clara Norte, Pila, Laguna.

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Dining in the open in Cebu Province? Check out Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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Still developing its approaches? Checking out The Beef Deli in Malolos, Bulacan

#LGBT checking #steakhouse The Beef Deli-Malolos in #Bulacan, only to be underwhelmed and stressed.

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Now and then we head outside of Metro Manila to check some of the culinary offerings of wherever we end up at. This is why we know that Silang in Cavite has a LOT to offer (even if it may be considered provincial, and even more than, say, Las Piñas that is part of Metro Manila). And this is why we know that Antipolo has 24-hour venues even if Quezon City or the City of Manila “sleeps”.

The intent to discover affordable yet not-bad steaks – in particular – was what led us to The Beef Deli – Malolos, which claims to offer meats “from Australia to your plate” in Bulacan.

@outragemag #LGBT checking #steakhouse The Beef Deli-Malolos in #Bulacan ♬ original sound – Outrage Magazine

Una, the place is easy to find naman… particularly for those with private vehicles. It is at the vicinity of the entrance to NLEX lang din, so you can access it if you’re getting off or about to enter the expressway (as we did).

Ikalawa, the venue was masikip, tight. Largely, this was because of not-ideal lay-out that seemed to prioritize being able to accommodate more customers than customer comfort. While there, expect ingay, too; you’re seated too closely to other customers you can eavesdrop.

Ikatlo (and I took this down in my notes, too), the service was REALLY slow. We had to remind the waiters to: set our table (we were seated for a while already), provide us with cutlery, and give us some water. It didn’t help that the two servers who approached us did not know what’s in their menu.

Ika-apat, the food was… hit and miss, with more misses than hits.

The Sweet & Beefy Spaghetti (₱650) was… more sweet, less beefy. Imagine Jollibee’s spaghetti, now make it even sweeter, and you’d get an idea of what was given to us. Particularly since there’s less beef here, and more sausage slices. The accompanying bread also tasted burnt, not grilled.

The Absolutely Meatzza Pizza (₱550) was not just not as meaty (considering its name), but was also too sweet, with a tinapay-like dough.

For the steak, we got the two-for-the-price-of-one Premium Ribeye (₱1,560), cooked MR. Here’s the thing: the steak was okay naman, as it seemed properly seasoned and properly grilled. But when served to us, it was already cold, like it waited in the kitchen. So natulog na ang mantika when served, and slight kadiri na in the mouth.

We didn’t finish the food, so we had them wrapped.

Now, to add drama: when we arrived home, we found that the steak we asked to wrap wasn’t in the take-home bag. I, personally, was annoyed; we didn’t exactly have a good experience there, and then… they didn’t even pack what we already paid.

I contacted the number of the company that’s listed online, and – this is a great part – I received a proper response. I was told that, after some tracing, the leftover food was found. I was also told that, without charging me, they will have the leftover delivered to us the next day.

Yes, after reheating the leftover steak, they had it delivered to us… without charging us (as if I should be thankful for that, LOL). And NOT that I was expecting anything else, but the meat was all they sent; overcooked (due to reheating) stale steak that we didn’t get to enjoy anymore because of The Beef Deli – Malolos. No apology for the bad experience via some kind of compensation like… a serving of French fries man lang.

The place is okay-appearing naman, TBH. But Bulacan has a lot of venues to check, so we’re giving this a hard pass for revisiting na muna. And so off we go in search of more lafangan venues…

The Beef Deli – Malolos is located at G/F Unit 7-10, Andan Enterprises, Inc, 3598 MacArthur Hwy, Malolos, 3000 Bulacan Province. For more information, contact 0905 283 8461 or email beefdelimalolos@gmail.com.

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