When Diana Abne established Sugar Mommah PH in June 2020 with a start-up capital of only around P5,000, it was - at first - only a...
The campaign is fueled by Epson’s range of EcoTank and Business Inkjet printers that use Heat-Free Technology to deliver advanced benefits over laser and thermal inkjet...
Holcim Philippines, Inc. has been recognizing employees who significantly contribute to business performance aligned with its core values. In over a decade that the company has...
A recent study identified four factors that predict user satisfaction with customer service chatbots. The study also found that a positive chatbot experience was associated with...
What do iconic brands Nike, Coca-Cola, and Disney have in common? They all have linguistically feminine names. In fact, the highest-ranking companies on Interbrand's Global Top...
WOM is arguably the most influential means of persuasion and can be a critical driver of a company's growth. For this reason, many companies offer consumers...
The findings reveal that typography -- specifically tracking, or the spacing between letters in a word -- can influence consumers' interpretations of brand logos.
The color red influences investor behavior, financial research reveals.
ARC tote bags are 14.5” x 5” x 16.5” in dimension, made from a thick bull twill fabric, held by a 21-inch shoulder strap. It is...
UPS’s recent expansion of its Worldwide Express Freight (WWEF) shipment service to more postal codes in the Philippines comes as welcome news to West Point Engineering,...
