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Shell Philippines turns 3 metric tons of plastic waste into bike racks for sustainable mobility project

Shell Philippines bought plastic credits from PCX Markets,a responsibility platform that offers upstream solutions and helps fund plastic pollution cleanup projects around the world. 

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Shell Philippines has delivered a set of 110 bike racks made from 3,000 kg of plastic waste around Metro Manila and Southern Luzon as part of a unique activation to help encourage sustainable mobility and spotlight the power of the circular economy.

The Philippines has been hard hit by the plastic waste crisis which threatens the health of our planet.  The country’s Extended Producer Responsibility (EPR) Act, which requires large companies to recover 40% of their plastic packaging footprint in 2024, aims to encourage a circular economy for plastics to ensure waste doesn’t end up in nature.

Shell Philippines bought plastic credits from PCX Markets,a responsibility platform that offers upstream solutions and helps fund plastic pollution cleanup projects around the world.  One credit enables the collection and processing of 1,000 kilograms of plastic waste by project partners listed on PCX Markets. This purchase supports the work of EFT Philippines, an SME based in Davao that upcycles plastic waste into various items such as outdoor furniture.

Funds raised by credit sales helped EFT Philippines expand collection and purchase more plastic waste from informal sector waste pickers through aggregators, such as junk shops..  Shell went on to purchase upcycled bike racks from EFT, helping fund the entire circular journey of plastic waste, from collection through to processing and finally, through the purchase of the end product.

Shell unveiled the project on October 24, 2024 including the first prototype, as part of the company’s Sustainability Week event in Manila. The first 55 bike racks was installed in various Shell Mobility sites in Q1 of 2025, and another 55 will be deployed within the the 3rd quarter of 2025.

Shell supports the need for improved circularity of plastics markets and globally aims to increase the amount of recycled plastic in Shell-branded packaging to 30% by 2030 and ensure that the packaging used in their products is reusable or recyclable. The company’s approach to sustainability is integrating sustainable practices in every aspect of the business, from its operations to customer interactions. 

In the Philippines, Shell has partnered with PCX Markets to develop a downstream plastic diversion program that helps fund several recycling, upcycling, and social impact projects to help keep plastic out of nature. 

Ethical Biz

FedEx Cares helps 2,400 Filipino students start the school year healthier

This initiative is part of FedEx Cares, the company’s global community engagement program, and aims to improve the health and well-being of Filipino students ahead of the upcoming school year.

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Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, collaborated with international non-profit Feed the Children to address health challenges by donating hygiene kits to 2,400 grade school children from fishing and farming communities in Bohol and Zamboanga del Norte.

This initiative is part of FedEx Cares, the company’s global community engagement program, and aims to improve the health and well-being of Filipino students ahead of the upcoming school year. A total of 14 FedEx employees supported the effort by assembling and delivering the kits, which include soap, shampoo, face towels, toothbrush and toothpaste – helping children maintain proper hygiene and stay focused on their education.\

Beyond providing essential supplies, the program promotes lasting behavior change through school-based orientation sessions in 11 schools, encouraging consistent, daily hygiene practices among students. Studies show that handwashing with soap can reduce diarrheal diseases by up to 30% and acute respiratory infections by up to 20%, underscoring the importance of early education and access to basic hygiene tools. Oral health remains a growing concern, with the Philippine Dental Association reporting that 72% of Filipinos suffer from tooth decay, with school-aged children among the most affected, making it a leading cause of school absenteeism.

“At FedEx, we believe that access to basic hygiene is fundamental to a child’s ability to learn and thrive. Through this initiative, we are not only delivering essential supplies but also fostering healthier routines and stronger foundations for learning,” said Maribeth Espinosa, managing director, FedEx Philippines. “By providing hygiene kits and health education, we aim to create a lasting impact and empower Filipino children to stay in school and reach their full potential.”

Since 2023, FedEx has worked with Feed the Children to deliver resources that support the needs of more than 5,000 children across the Philippines.

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Ethical Biz

AXA Philippines mobilizes over 2,000 employees nationwide to support communities through volunteerism

This year’s celebration underscored the company’s belief that they can achieve more meaningful change when they work as one, while marking a shift toward long-term partnerships that empower communities to grow sustainably.

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AXA Philippines, one of the largest and fastest-growing insurance companies in the country, reaffirmed its commitment to create lasting social impact through AXA Week for Good (AWFG) 2026, bringing together over 2,000 employees nationwide under the theme “AXA on a Mission: Together We Move Forward.”

This year’s celebration underscored the company’s belief that they can achieve more meaningful change when they work as one, while marking a shift toward long-term partnerships that empower communities to grow sustainably.

“When our employees come together, the impact multiplies. This year, we’re investing more into partnerships that can help communities thrive in the long run. We wanted volunteerism to go beyond participation and become part of a sustained journey with our partners through livelihood initiatives, skills sharing, and learning and sustainability programs,” said Sharon Hernandez, Chief Human Resources Officer of AXA Philippines.

From Volunteerism to Sustainable Community Development

A key milestone of this year’s AWFG is the continued development of the Medinilla Café, a livelihood project in Siniloan, Laguna that grew from AXA’s tree-planting and forest restoration efforts last year in collaboration with Fostering Education and Environment for Development Inc. (FEED). Through the first-ever “Declutter for a Purpose” initiative, AXA employees raised cash donations by selling preloved items to help sustain the café’s operations and create livelihood opportunities for local residents. The unsold goods will be donated to partner communities to extend the initiative’s impact and minimize waste.

Building on the success of AXA Forest, the company is also expanding support to community gardens in partnership with Project PEARLS, a non-profit organization with a mission to help the poorest of the poor children have a better life by giving them PEARLS: Peace, Education, Aspiration, Respect, Love and Smiles through education, empowerment, nutrition, nourishment, and healthcare. The partnership aims to help improve food security and create potential income sources for families.

Learning That Inspires Action

Throughout the week, employees also deepened their understanding of social and environmental challenges through the “Impact for Action Podcast Series,” featuring experts and nonprofit partners who shared practical insights on literacy, sustainability, disaster preparedness, workplace safety, circular economy practices, and environmental stewardship.

Partner organizations included BINHI English Literacy Foundation, FEED Inc., Asia Society for Social Improvement and Sustainable Transformation (ASSIST), Humble Sustainability, Upstyle, The Soilmate Collective Inc., and AXA Foundation. The series also highlighted volunteer opportunities that extend beyond AWFG, encouraging year-round engagement.

Employees Turning Everyday Actions into Lasting Impact

Additionally,  employees participated in a range of hands-on activities over the course of the week.  An “e-Waste Collection Drive” promoted responsible disposal by collecting used electronic devices for refurbishment or recycling, with proceeds benefiting Project PEARLS.

Meanwhile, remote volunteers contributed through “Learning Buddies,” creating reading activity sheets for young learners, and “Love in Every Bite,” sharing nutritious, budget-friendly recipes with partner communities.

AXA Week for Good is the flagship annual celebration of AXA Hearts in Action, the company’s global employee volunteering program. With a focus on community partnerships, this year’s AXA Week for Good continues to show the impact of collective action, through volunteerism, skills sharing, and supporting livelihood initiatives, reflecting the company’s commitment to helping protect what matters and build more resilient communities.

For more information about AXA Philippines and its community initiatives, visit www.axa.com.ph

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Canon Marketing Philippines leads Brigada Eskwela to help prepare Lagro High School for new school year

Beyond the physical improvements, the initiative reflected the collaboration and community spirit that Brigada Eskwela represents each year.

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Canon Marketing Philippines recently led faculty, students, and employee volunteers at Lagro High School for this year’s Brigada Eskwela, helping prepare classrooms ahead of the opening of classes.

The activity brought together Canon employees and the school’s student council to repaint and refresh classrooms, creating a more welcoming environment for returning students. Beyond the physical improvements, the initiative reflected the collaboration and community spirit that Brigada Eskwela represents each year.

Volunteers worked side by side through a morning of paint-streaked shirts, teamwork, and meaningful conversations, all toward a common goal: classrooms where students feel motivated to learn and grow.

Canon Marketing Philippines also donated printers to support the school’s teaching and administrative needs, reinforcing the company’s commitment to empowering educators and students through technology.

“Our participation in Brigada Eskwela reflects Canon’s Kyosei philosophy of living and working together for the common good,” said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. “We believe education plays a vital role in shaping communities, and through simple but meaningful initiatives like this, we hope to help create better learning environments for students and teachers alike. Kyosei is most meaningful when experienced through collective action and genuine care for others.”

Through initiatives like Brigada Eskwela, Canon Marketing Philippines continues to strengthen its corporate social responsibility commitment by supporting communities and contributing to spaces where people can learn, connect, and thrive.

Canon is a multibillion-dollar company with one of the most extensive product lines of digital imaging devices. 2020 marks the company’s 35th consecutive year it has been ranked among the top five U.S. patent holders and the 16th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.   

Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks as one of the top 20 brands in the region according to a 2018 study conducted by Campaign Asia-Pacific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.   

Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers.    

Canon Marketing Philippines reaffirms its dedication to sustainability, integrating eco-friendly practices across all its operations and product lifecycle, striving for a greener future for generations to come.    

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